<p>How can you leverage storytelling in SaaS sales and marketing? In this episode, we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.</p><p><a href="https://userlist.com/podcast/storytelling-in-saas-with-stephen-steers/">Visit our website</a> for the detailed episode recap with key learnings.</p><ul><li><a href="https://www.amazon.com/Superpower-Storytelling-Tactical-Telling-Stories/dp/B0CH26LR56">Superpower Storytelling</a> – Stephen’s book</li><li><a href="https://userlist.com/podcast/pr-strategies-for-founders-with-sneha-saigal/">PR Strategies for Founders with Sneha Saigal</a></li><li><a href="http://stephensteers.com/podcast">Get Stephen’s resources for podcast listeners</a></li><li><a href="https://www.linkedin.com/in/stephen-steers/">Follow Stephen on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p>


<description>&lt;p&gt;How can you leverage storytelling in SaaS sales and marketing? In this episode, we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.&lt;/p&gt;&lt;p&gt;&lt;a href="https://userlist.com/podcast/storytelling-in-saas-with-stephen-steers/"&gt;Visit our website&lt;/a&gt; for the detailed episode recap with key learnings.&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://www.amazon.com/Superpower-Storytelling-Tactical-Telling-Stories/dp/B0CH26LR56"&gt;Superpower Storytelling&lt;/a&gt; – Stephen’s book&lt;/li&gt;&lt;li&gt;&lt;a href="https://userlist.com/podcast/pr-strategies-for-founders-with-sneha-saigal/"&gt;PR Strategies for Founders with Sneha Saigal&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="http://stephensteers.com/podcast"&gt;Get Stephen’s resources for podcast listeners&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.linkedin.com/in/stephen-steers/"&gt;Follow Stephen on LinkedIn&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning &lt;a href="https://twitter.com/userlist"&gt;@userlist&lt;/a&gt;, or leave us a review on iTunes.&lt;/p&gt;&lt;h2&gt;Sponsor&lt;/h2&gt;&lt;p&gt;This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at &lt;a href="https://userlist.com/"&gt;userlist.com&lt;/a&gt;.&lt;/p&gt;
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How can you leverage storytelling in SaaS sales and marketing? In this episode, we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.

Better Done Than Perfect

Storytelling in SaaS with Stephen Steers

Storytelling in SaaS with Stephen Steers

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