Send us Fan MailPR often gets branded as “media outreach,” but that narrow definition leaves a lot of brand visibility and public relations opportunities on the table. In this episode of PR Yourself with Leah Frazier, we pull back the curtain on a more modern PR strategy for small businesses and entrepreneurs: event activations that build community, strengthen trust, and generate content, press, and brand awareness—without relying solely on the traditional pitch-to-producer loop.Leah shares a real-life Dallas PR case study involving the highly anticipated Michael movie, where a lawyer wanted to host an exclusive screening on behalf of his law firm with very little lead time. We break down the two paths most brands face when planning a movie screening event activation: securing an advanced screening funded by the film team versus paying for a private theater buyout. Leah also shares the exact outreach strategy that led to a “yes,” including how she identified the right PR firm, positioned the pitch around community engagement and visibility, and negotiated based on what sponsors truly need: promotion, influencer attendance, and a full house.Then we get tactical. Leah walks through how to plan ROI for event activations before guests even arrive—including target audience alignment, on-site activation with QR codes, branded photo moments, social media-driven giveaways, email capture, and simple branded swag that keeps your business top-of-mind long after the event ends. We also cover one of the most overlooked parts of event marketing and experiential marketing: the follow-up. A successful event is just the beginning if you don’t send the thank-you, reinforce your call to action, and extend the visibility with photos, recap content, and a post-event press release.If you’re looking for smarter brand visibility, stronger community-based PR, and a practical DIY public relations strategy that works both offline and online, this episode is for you. Hit play, subscribe, share with a fellow entrepreneur, and leave a review so more small business owners can discover how to PR themselves through strategic event activations like the Michael movie screening.Support the showSchedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHourFollow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.