#264 - Behavioral Insights (with Dr. Dustin Sachs)
<p>Most cybersecurity programs are built on rigid “best practices” that assume people will behave rationally, consistently, and exactly as policy dictates; even under stress, time pressure, and uncertainty. In reality, humans don’t work that way. Cognitive bias, fatigue, incentives, and real-world constraints cause well-intentioned employees, analysts, and leaders to make decisions that quietly undermine security. The result? Incident response stalls, SOCs drown in noise, and organizations continue to repeat the same failures, even while believing they’re “doing everything right.” In this episode of CISO Tradecraft, host G. Mark Hardy and Dr. Dustin Sachs demonstrate how applying behavioral science and human decision-making can radically improve cybersecurity outcomes. By designing security around how people actually think and operate, not how policies assume they do, leaders can build adaptable, resilient programs that work in the real world. </p><p></p><p>Check out Dustin's new book: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.amazon.com/Behavioral-Insights-Cybersecurity-Security-Leadership/dp/1032998539">https://www.amazon.com/Behavioral-Insights-Cybersecurity-Security-Leadership/dp/1032998539</a> </p><p></p><p>Dustin Sachs's Linkedin Profile: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/dustinsachs/">https://www.linkedin.com/in/dustinsachs/</a></p>