Watch on YouTube: https://www.youtube.com/watch?v=puxn9ynnfMQ Sharon Gee is the SVP Product, AI at Commerce, the umbrella company of BigCommerce, Feedonomics and Makeswift. Daniel joined her live at their stand at NRF (Retail's Big Show in NYC, January 2026) to discuss what brands have to think about data when presenting themselves to a world where agency is no longer a human exclusivity. Tune in to hear about: - Commerce's rebrand and how they are combining a Data and Commerce - The Shift to Data as a Storefront, Customers as the channel and Agents as customers - Brand Websites: why they are more key and relevant than ever - What brands can do today to be more visible in the likes of ChatGPT. - And what influences that visibility More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.