<description>&lt;p class="MsoNormal"&gt;Watch on YouTube: &lt;a href= "https://youtu.be/P4MZ7Wofuoo"&gt;https://youtu.be/P4MZ7Wofuoo&lt;/a&gt; &lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;a href= "https://www.linkedin.com/in/borisruetten/" target="_blank" rel= "noopener"&gt;Boris Rütten&lt;/a&gt; (Global Head of eCommerce at &lt;strong&gt;Henkel&lt;/strong&gt;, who visited us 2023) and &lt;a href= "https://www.linkedin.com/in/salim-b-92305512/" target="_blank" rel="noopener"&gt;Salim Bachatene&lt;/a&gt; (SVP eCommerce Sales at &lt;strong&gt;NIQ&lt;/strong&gt;) join us to tackle one of the most critical, and often overlooked, topics in modern commerce: Data.&lt;/p&gt; &lt;p class="MsoNormal"&gt;For years, eCommerce teams have focused on growth levers without fully addressing the complexity of bringing data together. But as AI and advanced analytics take center stage, the reality is clear: without strong data foundations, there is no meaningful insight and no scalable impact. In this podcast we explore how brands can connect online and offline data, establish the right governance, and turn fragmented inputs into actionable, cross-functional decisions.&lt;/p&gt; &lt;p class="MsoNormal"&gt;Topics covered:&lt;/p&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;Why data has traditionally been ignored in eCommerce—and why that's changing fast&lt;/li&gt; &lt;li class="MsoNormal"&gt;The three essential layers of commerce data: online, offline, and the connection between both&lt;/li&gt; &lt;li class="MsoNormal"&gt;Why AI and insights are only as strong as the data behind them&lt;/li&gt; &lt;li class="MsoNormal"&gt;The consequences of poor data management—and how to avoid them&lt;/li&gt; &lt;li class="MsoNormal"&gt;Governance: who should own data internally, and how to structure it effectively&lt;/li&gt; &lt;li class="MsoNormal"&gt;Navigating a world without digital shelf standards&lt;/li&gt; &lt;li class="MsoNormal"&gt;Practical recommendations to move from siloed data to actionable growth&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;More:&lt;/p&gt; &lt;ul&gt; &lt;li&gt;&lt;a href="https://www.fmcgguys.com/?s=salim+&amp;post_type=post" target="_blank" rel="noopener"&gt;Other Webinars with NIQ&lt;/a&gt;&lt;/li&gt; &lt;li&gt;Boris' 2023 Episode: &lt;a href= "https://www.fmcgguys.com/henkel-boris-rutten-ecommerce/"&gt;https://www.fmcgguys.com/henkel-boris-rutten-ecommerce/&lt;/a&gt;  &lt;p&gt;Follow us on Instagram: &lt;a href= "https://www.instagram.com/fmcgguys/"&gt;https://www.instagram.com/fmcgguys/&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Follow us on LinkedIn: &lt;a href= "https://www.linkedin.com/company/fmcgguys/"&gt;https://www.linkedin.com/company/fmcgguys/&lt;/a&gt;  &lt;/p&gt; &lt;p&gt;Audio Mixing by Modest Ferrer&lt;br /&gt; Voice Acting by Jason Martorell Parsekian&lt;/p&gt; &lt;p&gt;&lt;strong data-start="84" data-end= "98"&gt;Disclaimer&lt;/strong&gt;&lt;br data-start="98" data-end="101" /&gt; The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt;</description>

The FMCG Guys

Dwyer Partners

320. Boris Rütten, Global Head of eCommerce at Henkel and Salim Bachatene, SVP eCommerce Sales at NielsenIQ: AI-Ready Data, Taking the Pain Early, eCommerce Becoming a Generalist Role, Lack of Digital Shelf Standards

APR 22, 202660 MIN
The FMCG Guys

320. Boris Rütten, Global Head of eCommerce at Henkel and Salim Bachatene, SVP eCommerce Sales at NielsenIQ: AI-Ready Data, Taking the Pain Early, eCommerce Becoming a Generalist Role, Lack of Digital Shelf Standards

APR 22, 202660 MIN

Description

Watch on YouTube: https://youtu.be/P4MZ7Wofuoo Boris Rütten (Global Head of eCommerce at Henkel, who visited us 2023) and Salim Bachatene (SVP eCommerce Sales at NIQ) join us to tackle one of the most critical, and often overlooked, topics in modern commerce: Data. For years, eCommerce teams have focused on growth levers without fully addressing the complexity of bringing data together. But as AI and advanced analytics take center stage, the reality is clear: without strong data foundations, there is no meaningful insight and no scalable impact. In this podcast we explore how brands can connect online and offline data, establish the right governance, and turn fragmented inputs into actionable, cross-functional decisions. Topics covered: Why data has traditionally been ignored in eCommerce—and why that's changing fast The three essential layers of commerce data: online, offline, and the connection between both Why AI and insights are only as strong as the data behind them The consequences of poor data management—and how to avoid them Governance: who should own data internally, and how to structure it effectively Navigating a world without digital shelf standards Practical recommendations to move from siloed data to actionable growth More: Other Webinars with NIQ Boris' 2023 Episode: https://www.fmcgguys.com/henkel-boris-rutten-ecommerce/ Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.