<description>&lt;p class="MsoNormal"&gt;Watch on YouTube: &lt;a href= "https://youtu.be/cD1ge-XvcxY"&gt;https://youtu.be/cD1ge-XvcxY&lt;/a&gt; &lt;/p&gt; &lt;p class="MsoNormal"&gt;&lt;strong&gt;Lee Kum Kee&lt;/strong&gt; is the company that first commercialized the world-renowned Oyster Sauce back in 1888. Today, it's a world leading condiments and sauces business. Our guest, &lt;a href= "https://www.linkedin.com/in/maria-chong-8a3a192/" target="_blank" rel="noopener"&gt;Maria Chong&lt;/a&gt;, leads the business in Europe and we sat down with her at their London Office to discover how they've grown and what their plans are in the coming years. You'll be delighted!&lt;/p&gt; &lt;p class="MsoNormal"&gt;Tune in to hear about:&lt;/p&gt; &lt;ul&gt; &lt;li class="MsoNormal"&gt;The background of this historical company&lt;/li&gt; &lt;li class="MsoNormal"&gt;How they've developed in Europe since she stepped in as MD in 2012&lt;/li&gt; &lt;li class="MsoNormal"&gt;Demographic and cultural shifts in the Old Continent&lt;/li&gt; &lt;li class="MsoNormal"&gt;The importance of cultivating relationships with chefs to develop new flavours&lt;/li&gt; &lt;/ul&gt; &lt;p&gt; &lt;/p&gt;</description>

The FMCG Guys

Dwyer Partners

321. Maria Chong, Managing Director - Europe at Lee Kum Kee Live from London: The Original Oyster Sauce, Changing Flavours in Europe, Speaking with Chefs, A Growing Category

APR 29, 202647 MIN
The FMCG Guys

321. Maria Chong, Managing Director - Europe at Lee Kum Kee Live from London: The Original Oyster Sauce, Changing Flavours in Europe, Speaking with Chefs, A Growing Category

APR 29, 202647 MIN

Description

Watch on YouTube: https://youtu.be/cD1ge-XvcxY Lee Kum Kee is the company that first commercialized the world-renowned Oyster Sauce back in 1888. Today, it's a world leading condiments and sauces business. Our guest, Maria Chong, leads the business in Europe and we sat down with her at their London Office to discover how they've grown and what their plans are in the coming years. You'll be delighted! Tune in to hear about: The background of this historical company How they've developed in Europe since she stepped in as MD in 2012 Demographic and cultural shifts in the Old Continent The importance of cultivating relationships with chefs to develop new flavours