<description>&lt;div&gt;&lt;a href="https://www.linkedin.com/in/yves-briantais-4889502/" target="_blank" rel="noopener"&gt;Yves Briantais&lt;/a&gt; is the Chief Marketing Officer at Beer Leader &lt;strong&gt;Carlsberg&lt;/strong&gt;. Someone with a unique point of view of marketing and the state of the alcohol category, he joins Christina and Daniel to share how after a long stint at Colgate-Palmolive, he's re-discovered himself to be successful at the Danish icon.&lt;/div&gt; &lt;div&gt; &lt;/div&gt; &lt;div&gt;Tune in to hear about:&lt;/div&gt; &lt;ul data-editing-info= "{"applyListStyleFromLevel":false,"unorderedStyleType":2}"&gt; &lt;li&gt; &lt;div role="presentation"&gt;Moving to Carlsberg after nearly two decades at Colgate&lt;/div&gt; &lt;/li&gt; &lt;li&gt; &lt;div role="presentation"&gt;What Marketing should be like&lt;/div&gt; &lt;/li&gt; &lt;li&gt; &lt;div role="presentation"&gt;The alcohol category, what's the gap when connecting with consumers&lt;/div&gt; &lt;/li&gt; &lt;li&gt; &lt;div role="presentation"&gt;Liverpool FC and sports sponsorships&lt;/div&gt; &lt;/li&gt; &lt;/ul&gt;</description>

The FMCG Guys

Dwyer Partners

322. Yves Briantais, CMO at Carlsberg: Marketing Fundamentals, Connecting with Consumers, Health Scares, Cultural Adaptation, Generational Changes

MAY 6, 202655 MIN
The FMCG Guys

322. Yves Briantais, CMO at Carlsberg: Marketing Fundamentals, Connecting with Consumers, Health Scares, Cultural Adaptation, Generational Changes

MAY 6, 202655 MIN

Description

Yves Briantais is the Chief Marketing Officer at Beer Leader Carlsberg. Someone with a unique point of view of marketing and the state of the alcohol category, he joins Christina and Daniel to share how after a long stint at Colgate-Palmolive, he's re-discovered himself to be successful at the Danish icon. Tune in to hear about: Moving to Carlsberg after nearly two decades at Colgate What Marketing should be like The alcohol category, what's the gap when connecting with consumers Liverpool FC and sports sponsorships