<description>&lt;p&gt;&lt;a href="https://www.linkedin.com/in/kneirynck/" target="_blank" rel="noopener"&gt;&lt;strong&gt;Kristof Neirynck&lt;/strong&gt;&lt;/a&gt; is the CEO at Avon. He visited us back in August 2023 when he was CMO and General Manager Western Europe at &lt;strong&gt;Avon&lt;/strong&gt; to share how he's transforming a brand with a huge legacy to make it succesful in the future. &lt;/p&gt; &lt;p&gt;Tune in to learn about:&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Kristof's Career Path prior to joining Avon&lt;/li&gt; &lt;li&gt;Transforming a company's cutlure&lt;/li&gt; &lt;li&gt;Avon's B2B2C business model in the 21st century&lt;/li&gt; &lt;li&gt;How Avon is getting ready to be succesful in the future&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;Book Recommendation: Jim Collins - From Good to Great&lt;/p&gt;</description>

The FMCG Guys

Dwyer Partners

Kristof Neirynck, CMO at Avon: How to Reinvent a Heritage Brand (August 2023)

DEC 20, 202553 MIN
The FMCG Guys

Kristof Neirynck, CMO at Avon: How to Reinvent a Heritage Brand (August 2023)

DEC 20, 202553 MIN

Description

Kristof Neirynck is the CEO at Avon. He visited us back in August 2023 when he was CMO and General Manager Western Europe at Avon to share how he's transforming a brand with a huge legacy to make it succesful in the future. Tune in to learn about: Kristof's Career Path prior to joining Avon Transforming a company's cutlure Avon's B2B2C business model in the 21st century How Avon is getting ready to be succesful in the future Book Recommendation: Jim Collins - From Good to Great