<p>In this episode of Wharton Tech Toks, Kirk Hachigian (Wharton MBA &#39;27) sits down with Justin Hannah, Senior Director of Marketing Technology and Automation at FanDuel Sports Network. Justin shares his career journey from a 40-person ad tech startup to leading MarTech at Hulu and FanDuel, breaking down the complex world of marketing technology.</p><p>The conversation explores how customer data platforms and CRM systems power modern marketing, the challenges of multi-touch attribution in a privacy-first world, and FanDuel&#39;s innovative approaches to measuring campaign ROI. Justin discusses transitioning from streaming entertainment to real-time sports, balancing aggressive personalization with responsible gaming, and where AI is actually delivering value versus hype in MarTech today. </p>