On this The Happy Author podcast episode, Dorothy speaks to Marketing Director of Headline Books, Jo Liddiard. Jo has worked at Headline for many years and has most recently been working with Dorothy on her book, All My Lies Are True. Jo explains that marketing isn’t simply advertising and how she works with authors to try to get books into the hands of as many people as possible.&nbsp;<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>