LLM search is only about 1% of the total search market. Google still controls roughly 88%. So why do so many marketer's content strategy sound like it was written by someone in a panic about AI overviews? This week we're resurfacing a conversation with Grace Sharkey of Orderful to reset what SEO actually looks like for logistics in 2026, with a new intro reacting to Google's recent guidance on what does and does not matter.Included in this conversation is a fresh take on what Google just clarified, including what they're saying about llms.txt files, FAQ pages, and schema. Then we roll into the conversation where Grace asks the questions and Blythe walks through Google Search Console, long-tail keywords, the FAQ-page rebuild, and why your recorded sales calls are the most underused content gold mine in your stack.In this episode:Why Google Search Console beats Ahrefs and SEMrush for figuring out what to fix firstHow to sort your queries for the fastest click-through-rate winsThe long-tail paragraph queries LLMs are actually answeringWhy the FAQ page is the easiest piece of SEO work you can ship this quarterWhat Google just said about llms.txt files (spoiler: you do not need one)How to turn recorded sales and onboarding calls into a content engineWhy YouTube case studies beat gated PDF whitepapers for shippersThe "how did you hear about us" form field every high-intent page should haveWatch this episode on YouTubeLinks and resources:Grace Sharkey on LinkedIn: https://www.linkedin.com/in/grace-sharkey-31940765/Orderful: https://www.orderful.comGoogle Search Console: https://search.google.com/search-consoleAdam Robinson's Air Cover newsletter on LinkedIn: https://www.linkedin.com/newsletters/air-cover-7450924377958912000/ SEO expert Gaetanao DiNardi: https://www.linkedin.com/feed/update/urn:li:activity:7368964829673390084/More logistics marketing and sales content over on Everything is Logistics -----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.