Frame the Flavor Podcast
Frame the Flavor Podcast

Frame the Flavor Podcast

Gretchen Reese

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Episodes

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Frame the Flavor is a podcast for creatives, brand builders, and visual storytellers who know that good marketing is equal parts art and strategy. Hosted by photographer and branding expert Gretchen Reese, each episode dives into the craft of compelling imagery, smart marketing moves, and the flavors that inspire us — from the golden tones of a whiskey pour to the deep reds of a well-shot vintage. Whether you're a photographer looking to elevate your business, a brand leader chasing that signature aesthetic, or just someone who appreciates the finer things (like wine, whiskey, and well-lit moments), you'll find your place here. Pull up a chair — let's talk shop, shoot better, and frame the flavor of what makes your brand unforgettable.

Recent Episodes

How to Photograph Wine and Whiskey: Lifestyle vs. Still Life Explained
MAY 5, 2025
How to Photograph Wine and Whiskey: Lifestyle vs. Still Life Explained
Whether you've got a small-batch whiskey or a snazzy Italian wine that you're ready to share, the right visuals can make or break a brand's connection with its audience. In this episode of Frame the Flavor, we're breaking down one of the most common questions I get from brands and photographers alike: Should I use lifestyle photography or still shots for product photography? Spoiler alert: the answer isn't one-size-fits-all. I'm diving into what each style brings to the table—and which one actually performs better depending on your brand goals, audience, and where you're showing up online. From romantic vineyard scenes that feel like they're straight out of a movie to moody bar moments, polished product close-ups on a clean background, or something with a little more flair, this episode gets into the details on how to use visual storytelling as a strategic tool for brands. The Key Takeaways: The primary differences between lifestyle vs. still life product photography When to use each photo style based on your audience and brand values Why mixing both styles might be the most powerful approach for your brand Photography tips for keeping your visuals on-brand and conversion-driven Whether you're curating your next photoshoot or building a new website, this episode will help you frame your bottles—and your brand—in a way that sells and tells a story. Which is kind of the whole point, right? Connect With Me: www.gretchenreese.com @gretchen_reese @frametheflavorpodcast www.frametheflavor.com
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19 MIN