Welcome to Messina Touring Week on Adventures In Venueland! 🎉 As we celebrate 2️⃣5️⃣ years of Messina Touring, we’ve got a couple special episodes dropping this week to give you a behind-the-scenes look at what makes them one of the top concert promoters today. — For this bonus episode which extends our Breaking In series, we talk with Rachel Powers, VP at Messina Touring Group, about artist growth from clubs to Sphere. We jump right in and talk about Rachel's role with Messina Touring, where she oversees marketing and promotional strategy for some of the biggest names in country music (Eric Church, Blake Shelton, Zac Brown Band and Ty Myers). Using the case study of Ty Myers, she tells us about his growth from a local Austin kid to playing a club tour, growing into an arena artist, and some of their strategies and challenges facing developing artists. We then chat about Zac Brown Band, in which Rachel helped with their Sphere residency. From 500 cap rooms to global stages, hear what things stay consistent, what recommendations she has for emerging artists (and those marketing them) and some great stories as we break in with this fun episode capping off our Messina Touring Week. Rachel Powers: Email | Instagram Messina Touring: Instagram | Facebook | LinkedIn ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.