<p><em>“When you start working at a growing company, it’s hard to understand or drive every topic. But I believe that personal trust enables the CFO to come in, once something is burning or close to burning, and to help solve it.”</em></p><p><a href="https://www.linkedin.com/in/dr-veronika-von-heise-rotenburg/">Dr. Veronika von Heise-Rotenburg</a> is a digital finance expert and startup CFO, with extensive knowledge and experience in both the automotive and IT sectors. Having led finance at Cluno, Cazoo, and now ‘Device-as-a-Service’ company <a href="https://www.everphone.com/en/">everphone</a>, she’s found a niche in asset-heavy businesses, debt financing, and building highly efficient finance operations.</p><p>In this episode of the CFO Yeah! podcast, we discuss Veronika’s behind-the-scenes role in the acquisition of Cluno (a “Car-as-a-Service” startup) by Cazoo, her 90-day plan for any <a href="https://blog.spendesk.com/en/new-cfo-checklist">new CFO role</a>, and the best practices and experience she gathered from working on a large exit deal.</p>