Sounds Profitable

Here's what you need to know from this week in the business of podcasting: RAJAR: UK Podcast Weekly Reach Has Doubled Since 2017 Ad Revenue Growing Faster Than Expected Podcast Guesting Drives Defector Subscriptions Branded Podcast Enables Better Coverage, Connection With Fans Quick Hits: Putting Success In Your Way With Video by Tom Webster. With the growth of video podcasting, it’s time to re-examine how podcasting thinks about audiences watching podcasts instead of listening. Tom Webster breaks down the differences, and how the two aren’t mutually exclusive. Age of Audio: A Tale of Modern Audio Storytelling. Podcast producer Ronald Young Jr. has published a trailer and IndieGoGo campaign to fund the completion of a documentary about the evolution of narrative audio in podcasting, featuring interviews with notable podcasters like Ira Glass, Avery Trufelman, and our very own Tom Webster.  How audience-first creative is amplifying audio and video campaigns for 2024 by Alex Donics. Spotify’s global director of demand marketing talks through the power of effective advertising and highlights the key ingredient of a well-produced, authentic ad creative.  Realm & IGN Strike Podcast Deal Including Scripted Adaptation Of Justin Roiland Videogame ‘High On Life’ From Squanch Games by Peter White. Audio fiction production company Realm has signed a deal with IGN to produce podcasts based on video game IP. Given the size and connections of IGN, this could lead to a whole new niche of licensed audio fiction based on video games.  New Podcast Audience Profiles Now Available for Publishers in the Australian Podcast Ranker. Triton Digital and Commercial Radio & Audio have announced new podcast audience profiles are now available with the launch of Podcast Metrics Demos+

Here's what you need to know for today in the business of podcasting: Strong online sales show Black Friday was an ‘omnichannel event’ by Alex Vuocolo Ad revenue is growing faster than expected, per analyst by Ryan Barwick Digiday+ Research: Publishers’ programmatic revenue didn’t shake out the way they’d hoped, but it’s still a bright spot  How audience-first creative is amplifying audio and video campaigns for 2024 by Alex Donics …as for the rest of the news: The trailer and IndieGoGo campaign for Age of Audio: A Tale of Modern Audio Storytelling are now live (spoiler alert: Sounds Profitable’s own Tom Webster makes an appearance), Magellan AI has published their October 2023 top movers and shakers in podcast advertising, and AdExchanger proposes programmatic CTV is in its ‘consolidation phase’ (a phase podcasting has already experienced and matured from).

Here's what you need to know for today in the business of podcasting: Podcasting’s Multiplatform Imperative by Steven Goldstein Innovid study examines impact of measurement and optimization gaps across CTV campaigns by Antoinette Siu Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities by Ronan Shields Why Chili’s brought back its baby back ribs jingle by Alyssa Meyers …as for the rest of the news: MediaPost reports the ad market has grown for its fourth consecutive quarter, the 2023 edition of Spotify Wrapped is here, Signal Hill Insights’ Jeff Vidler discusses what makes podcasts a unique ad medium, and we’ve got a bushel of Apple charts: Podnews has aggregated the top Apple Podcasts show around the world, and Adam Bowie breaks down the U.S. top Apple chart to compare it to similar rankings from other sources.

With the growth of video podcasting, it’s time to re-examine how podcasting thinks about audiences watching podcasts instead of listening. Tom Webster breaks down the differences, and how the two aren’t mutually exclusive.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Here's what you need to know for today in the business of podcasting: Auddia Announces Intent to Strip Ads From Podcasts Digital audio ad spend in Australia up 16.2% September quarter 2023 Realm & IGN Strike Podcast Deal Including Scripted Adaptation Of Justin Roiland Videogame ‘High On Life’ From Squanch Games by Peter White …as for the rest of the news: Apple shares the most popular podcasts of the year, and Adam Bowie takes a look at the RAJAR Midas report.