On April 8, we're hosting a free web class with Matt Risinger to teach you how to manage your finances like a 7-figure contractor. Register here: <a href="https://trybta.com/CE-FIN2025" target="_blank">https://trybta.com/CE-FIN2025</a> Grab a copy of Ellen's pricing tool here: <a href="https://trybta.com/DL202">https://trybta.com/DL202</a>&nbsp; To learn more about Breakthrough Academy, click here:&nbsp;<a href="https://trybta.com/EP202">https://trybta.com/EP202</a>&nbsp; Today, we’re welcoming industry legend Ellen Rohr to the show. We couldn’t be more excited. She’s built and sold two companies. Written a slew of unbelievably helpful books including Where Did the Money Go? and How Much Should I Charge? She’s the founder and owner of Zoom Drain which now has over 50 locations. This episode is all about pricing. AKA how much you should charge and why.&nbsp; Episode Highlights: 00:00-Intro 01:57-About the 2011 book: How Much Should I Charge? 08:45-Why pricing as a passion? 12:36-How most contractors decide what to charge 17:21-The importance of value 21:34-How to figure out what you should charge 29:05-Importance of billable hours 34:22-The best position to be in the market 39:19-How to know when your price is too high 44:27-How to train your sales team to "own their price" 53:39-Pricing analysis and updates in an inflationary environment. 58:01-Fun Hypothetical QuestionSee <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

<description>&lt;p&gt;On April 8, we're hosting a free web class with Matt Risinger to teach you how to manage your finances like a 7-figure contractor. Register here: &lt;a href="https://trybta.com/CE-FIN2025" target="_blank"&gt;https://trybta.com/CE-FIN2025&lt;/a&gt;&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;Grab a copy of Ellen's pricing tool here: &lt;a href="https://trybta.com/DL202"&gt;https://trybta.com/DL202&lt;/a&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;To learn more about Breakthrough Academy, click here:&amp;nbsp;&lt;a href="https://trybta.com/EP202"&gt;https://trybta.com/EP202&lt;/a&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;Today, we’re welcoming industry legend Ellen Rohr to the show. We couldn’t be more excited.&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;She’s built and sold two companies. Written a slew of unbelievably helpful books including &lt;em&gt;Where Did the Money Go?&lt;/em&gt; and &lt;em&gt;How Much Should I Charge? &lt;/em&gt;She’s the founder and owner of Zoom Drain which now has over 50 locations.&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;This episode is all about pricing. AKA how much you should charge and why.&amp;nbsp;&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;Episode Highlights:&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;00:00-Intro&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;01:57-About the 2011 book: How Much Should I Charge?&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;08:45-Why pricing as a passion?&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;12:36-How most contractors decide what to charge&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;17:21-The importance of value&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;21:34-How to figure out what you should charge&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;29:05-Importance of billable hours&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;34:22-The best position to be in the market&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;39:19-How to know when your price is too high&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;44:27-How to train your sales team to "own their price"&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;53:39-Pricing analysis and updates in an inflationary environment.&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;58:01-Fun Hypothetical Question&lt;/p&gt;&lt;p&gt;See &lt;a href="https://omnystudio.com/listener"&gt;omnystudio.com/listener&lt;/a&gt; for privacy information.&lt;/p&gt;</description>

On April 8, we're hosting a free web class with Matt Risinger to teach you how to manage your finances like a 7-figure contractor. Register here: https://trybta.com/CE-FIN2025 Grab a copy of Ellen's pricing tool here: https://trybta.com/DL202  To l...

Sign In

Contractor Evolution

202. How Much Should Contractors Charge? - Ellen Rohr

202. How Much Should Contractors Charge? - Ellen Rohr

Description