On April 8, we're hosting a free web class with Matt Risinger to teach you how to manage your finances like a 7-figure contractor. Register here:&nbsp;<a href="https://trybta.com/CE-FIN2025" target="_blank" style="color: blue;">https://trybta.com/CE-FIN2025</a> To learn more about Breakthrough Academy, click here: <a href="https://trybta.com/EP205" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://trybta.com/EP205</a> To learn more about Todd, check out <a href="https://toddherman.me/" target="_blank">https://toddherman.me/</a> Whether we realize it or not, we all play characters in our lives. The idea that we should unashamedly show up as the “best” version of ourselves in all settings sounds good, but in reality, it is a gross oversimplification of the truth. Think about it…. There’s:<ul><li>You the CEO</li><li>You the friend</li><li>You the salesperson</li><li>You the mum or you the dad</li><li>There’s you the amateur train collector or video game enthusiast</li></ul> We have different versions of ourselves. Does that make you disingenuous or inauthentic? Not at all. We’re all multifaceted beings, and if you can’t see that, you’re not paying attention. Our guest today is Todd Herman. His book The Alter Ego Effect explains WHY understanding and investing in these different archetypes of the self is one of the most powerful performance cheat codes available to us. Today’s conversation is about how to harness it. Episode Highlights:<ul><li>Understand the Alter Ego Effect and how it can be used to exponentially improve your performance in every aspect of your life.</li><li>Learn how to identify the different versions of you, their strengths, and how to harness them at the right time to achieve the right results.</li><li>Get tips from Todd Herman, performance coach to billionaires and elite athletes, on creating your own alter ego, designed to help you succeed in whichever area of your life is lacking.</li></ul> ﻿﻿﻿﻿00:00-Intro01:48-Clark Kent vs. Superman: Understanding the Alter Ego05:14-Where does the term "Alter Ego" come from?07:40-Using the Alter Ego to improve performance10:19-Why everything is a performance19:42-How to create an Alter Ego30:36-Alter Ego examples34:15-How to get started on your Alter Ego(s)41:17-Activating your Alter Ego47:18-What business people can learn from athletes51:42-Connect with Todd

<description>&lt;p&gt;On April 8, we're hosting a free web class with Matt Risinger to teach you how to manage your finances like a 7-figure contractor. Register here:&amp;nbsp;&lt;a href="https://trybta.com/CE-FIN2025" target="_blank" style="color: blue;"&gt;https://trybta.com/CE-FIN2025&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;To learn more about Breakthrough Academy, click here: &lt;/span&gt;&lt;a href="https://trybta.com/EP205" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;https://trybta.com/EP205&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;To learn more about Todd, check out &lt;a href="https://toddherman.me/" target="_blank"&gt;https://toddherman.me/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;Whether we realize it or not, we all play characters in our lives. The idea that we should unashamedly show up as the “best” version of ourselves in all settings sounds good, but in reality, it is a gross oversimplification of the truth.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;Think about it….&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;There’s:&lt;/span&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;span style="background-color: transparent;"&gt;You the CEO&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent;"&gt;You the friend&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent;"&gt;You the salesperson&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent;"&gt;You the mum or you the dad&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent;"&gt;There’s you the amateur train collector or video game enthusiast&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;We have different versions of ourselves. Does that make you disingenuous or inauthentic? Not at all. We’re all multifaceted beings, and if you can’t see that, you’re not paying attention.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;Our guest today is Todd Herman. His book &lt;/span&gt;&lt;em style="background-color: transparent;"&gt;The Alter Ego Effect&lt;/em&gt;&lt;span style="background-color: transparent;"&gt; explains WHY understanding and investing in these different archetypes of the self is one of the most powerful performance cheat codes available to us. Today’s conversation is about how to harness it.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Episode Highlights:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;span style="background-color: transparent;"&gt;Understand the Alter Ego Effect and how it can be used to exponentially improve your performance in every aspect of your life.&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent;"&gt;Learn how to identify the different versions of you, their strengths, and how to harness them at the right time to achieve the right results.&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="background-color: transparent;"&gt;Get tips from Todd Herman, performance coach to billionaires and elite athletes, on creating your own alter ego, designed to help you succeed in whichever area of your life is lacking.&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;&lt;span class="ql-cursor"&gt;﻿﻿﻿﻿&lt;/span&gt;00:00-Intro&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;01:48-Clark Kent vs. Superman: Understanding the Alter Ego&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;05:14-Where does the term "Alter Ego" come from?&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;07:40-Using the Alter Ego to improve performance&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;10:19-Why everything is a performance&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;19:42-How to create an Alter Ego&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;30:36-Alter Ego examples&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;34:15-How to get started on your Alter Ego(s)&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;41:17-Activating your Alter Ego&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;47:18-What business people can learn from athletes&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;51:42-Connect with Todd&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;</description>

On April 8, we're hosting a free web class with Matt Risinger to teach you how to manage your finances like a 7-figure contractor. Register here: https://trybta.com/CE-FIN2025To learn more about Breakthrough Academy, click here: https://trybta.com/...

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205. The Alter Ego Effect: Perform Better Any Time, Anywhere - Todd Herman

205. The Alter Ego Effect: Perform Better Any Time, Anywhere - Todd Herman

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