In this episode, Charlotte welcomes personal brand strategist Zayna Rose to explore the real work behind building authority and visibility. Zayna shares insights from over 20 years of helping founders and leaders develop a “profitable presence” through intentional authenticity and image intelligence. The conversation dives into the challenges of identifying your authentic self, the power of visual presence, and why authority is rooted in self-knowledge and consistency—not just surface-level makeovers.Key topics include:- The journey from makeover to deep personal branding- How authenticity fuels effective marketing and authority- The psychological and energetic impact of visual identity- Navigating cross-cultural and nonverbal communication cues- Overcoming self-limiting beliefs and imposter syndrome- The importance of consistency and evolving your brand- Practical strategies for media training, networking, and content pitching- Choosing the right clients and finding joy in your workA must-listen for anyone seeking to show up as a true authority—without feeling fake or forced.https://www.zaynarose.com/https://www.instagram.com/zaynarose/https://www.linkedin.com/in/zaynarose/https://www.facebook.com/ZaynaRoseInc/