David Raccuglia is the co-founder of the popular brand American Crew, a product line that is still standing strong after 25 years. Join us as we discuss the importance of products for the modern-day barber. David is a perfect example to follow for any barber who dreams of being an entrepreneur, as he created sustainable businesses that allowed him to step away from the chair.

Use code ACBARBER20 at check out and get 20% off your next order from: www.americancrew.com

 Show Notes
00:45 – Different eras of the hair industry.
2:02 – Photoshoot for Armani as a barber.
2:36 – The search for the right product.
2:48 – Who took part in the creation of American Crew?
3:31 – Men’s grooming book.
4:16 – “The Barbering Course” VHS tape.
4:50 – Launch of the product.
6-22 – The long-term game with product creation.
7:06 – Profits through product sales for barbers.
8:16 – The math of product sales.
9:11 – Product as ground to your business.
9:54 – Most barbershop’s issues with product
11:05 – Good product consultation.
11:31 – The “hold” factor.
11:44 – The “look” vs the habitual style.
12:15 – Providing tools to understand their style.
14:05 – How to sell 2 products to 1 client.
14:28 – Shampoo as a product.
15:32 – High maintenance vs low maintenance.
16:54 – American Crew line of products.
18:11 – Hold vs control.
19:41 – Desired look, end result, and building confidence.
21:50 – The importance of consistency.
21:49 – American Crew grooming education.
22:48 – Tool selling opportunity.
23:05 – Rapid Fire session.
23:22 – Intense caring as a habit.
23:42 – The ability of cutting and styling hair.
24:41 -  Mastering the craft.
24:57 – Keep showing up!

Resources

American Crew Grooming Education: https://www.americancrew.com/pages/grooming-tips

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