The PR Pace Podcast

What is actually happening to the media relations tools publicists rely on daily? In this episode of the PR Pace podcast, host Annie Scranton sits down with Brett Farmiloe, founder and CEO of Featured, to discuss the major shifts happening at the intersection of PR, artificial intelligence, and brand visibility.Brett shares the exclusive backstory behind his acquisition and relaunch of Help a Reporter Out (HARO) and Connectively, revealing his vision for preserving the nostalgia and product-market fit of the traditional three-times-a-day email newsletter while scaling a unified platform.Annie and Brett dive deep into the reality of AI-generated pitching, how journalists really feel about AI in their inboxes, and how PR professionals can navigate the shift from traditional SEO to GEO (Generative Engine Optimization). Learn how authoritative press releases and earned media mentions are becoming the ultimate "secret weapons" for training Large Language Models (LLMs) and securing AI visibility for your clients.Here's what we're talking about:The HARO Timeline: What happened to Help a Reporter Out and Connectively, and what their return looks like today.AI vs. Human Pitching: How 35% of journalists are actively opting out of 100% AI-generated pitches, and why a "human in the loop" is essential.The Evolution of Featured: How Featured is building the first true AI "co-pilot for PR" to solve inbox overload and unify journalist requests, podcasts, and speaking opportunities.GEO Strategy & AI Visibility: Direct tactics for landing your brand on the "new front page of the internet"—from authoritative news wires to GEO audits.Connect with the Guest:Visit Featured: Featured.com Visit Connectively: Connectively.us 

In an oversaturated market like Key West, how do you differentiate yourself when 600 other agents have the same license?. In this episode of the PR Pace Podcast, Annie Scranton talks with Jenna Stauffer of Sotheby’s Realty about the practical role of Public Relations and media in building long-term trust with clients.About This Episode: Jenna shares how national media appearances provide a "stamp of approval" that makes a client feel confident in their choice. We discuss the reality of transitioning from a TV news background into the "service and therapy" side of real estate, where managing emotions is just as important as managing a listing.What You’ll Learn:The Credibility Factor: How national press coverage on networks like Fox Business serves as a powerful "sign" to potential clients during the decision-making process.Standing Out: Navigating a small island market that is home to over 600 registered agents.Soft Skills from Media: How the pressure of live TV builds the confidence to walk into high-stakes listing appointments without being intimidated.Beyond the Listing: Why "timing the market" is often a distraction from a client’s actual needs and life goals.Timestamps:0:00 - The reality of the Key West market 3:54 - How a TV background prepares you for real estate 9:26 - Managing low inventory on a 2x4 mile island 15:37 - How media presence creates a "competitive edge" 19:26 - The psychological impact of PR on client confidence 23:42 - Honest advice for buyers in an uncertain market 

Veteran crime reporter and NewsNation correspondent Laura Ingle joins PR Pace founder Annie Scranton to go deep on America’s true crime obsession, the evolution of TV news, and what really happens inside the country’s biggest courtrooms.In this episode, L

Greg Liccardi drops some powerful marketing knowledge in this episode. Having spent a career in marketing, most recently with the ANA, he just published a book called "The Holy Grail of Marketing" -- a must-read for anyone who wants to master this trade!