The Happy Pricing Podcast

Carlos and Ben wrap up their Happy Pricing podcast series with a look back on what they’ve learned, and take a moment to think about what’s next.

Links

What's the first thing you do when a potential customer tells you that they don't want to work with you? Run and hide? Here's how it went…

You've had a great conversation. You've explained to them what you do and how experienced you are. They nodded and smiled and listened to everything you said. They even asked some questions. They then asked you to send them a proposal and a price.

You do that. And then tumbleweed.

A couple of days later you follow up with an email, and a couple of days after that they get back to you saying no. How does that feel? And what do you do?

For most people it feels like a punch in the gut – a painful rejection, particularly when the initial conversation felt so promising. And for most, after hearing such news, they put their tails between their legs and retreat.

But when is no really a no? And if it's really a no, what were the reasons for the no? Who knows?

On today's episode, Ben and Carlos share the things you need to do when you hear a no, so you can either turn it into a yes or find out the real reasons behind it. They also talk about the feelings that being told no can create and how we deal with them.

Links

When you’re working for yourself or running a small business, navigating challenging times can feel like being a little boat on choppy seas. Your job is to keep the boat float until calmer waters come.

You're feeling nauseous from the continues ups and downs of the waves and at the same time you’re trying to scrabble around grabbing ropes trying to steady the sail and keep on course.

That's a lot to deal with on your own. So what can you do?

For Ben, these three quotes helped:

• "A whole and rich life can be lived in a small village."
• "The most important thing is to know is to know the most important thing."
• "Some of the worst things in my life never even happened."

On today’s episode, Ben and Carlos talk about how these quotes helped Ben in his meditation business and how they could help you.

Links

How would you sell and price an immersive retreat experience for people in the corporate world?

What would we need to do to be confident and clear about the value and the cost?

There have been similar discussions within the Happy Startup community about pricing services for corporate clients.

Carlos was watching a webinar from the "6 figure side hustle" people when he heard them talk about some really interesting pricing principles.

"People aren't logical. They're psychological."

And so there are simple things you can do that can help you increase your prices.

Whilst it may seem like manipulation, it's also about believing in the value you create – and making sure your customers believe in it too.

On this episode, Ben and Carlos discuss options and ordering, framing, and 10xing your price.

Links