SchoolCEO: K-12 Marketing + Communications
SchoolCEO: K-12 Marketing + Communications

SchoolCEO: K-12 Marketing + Communications

SchoolCEO by Apptegy

Overview
Episodes

Details

School CEO podcast takes a deep dive into the minds and hearts of the country’s most successful and innovative school leaders and subject matter experts on the topics of brand, culture and marketing strategies for schools. Join us in our discussions where we explore how the role of education is changing and learn private sector best practices that can be adopted into the way you lead your team and shape your community. Whether you're a superintendent, communications director, a principal or in another role, this show will help you better understand how to shape and lead your schools. Inspired by SchoolCEO Magazine, our original research, case studies, and marketing guides are all tools to equip you to become a better leader in a time of rapid change in public education.

Recent Episodes

Season Finale
SEP 23, 2025
Season Finale

Today we wrap up Season 4 of the podcast with a look back at previous episodes. 

SchoolCEO Original Research: 

What Parents Want: School Communication Best Practices in an Era of School Choice

A Seat at the Table: The relationship between superintendents and school communicators

Common Ground: How tech, comms and supers can work together for stronger school communication

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at [email protected] or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.


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4 MIN
Encore! William D. Parker of Principal Matters
SEP 17, 2025
Encore! William D. Parker of Principal Matters

Today we’re sharing an encore presentation of our interview with William D. Parker. 

Listen to Parker’s Principal Matters podcast on Apple. 

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at [email protected] or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

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49 MIN
Two-Way That Works For You
SEP 16, 2025
Two-Way That Works For You

Today we review how to make two-way work for you. 

Read Talking Back: Why Your District Needs a Two-Way Communication Strategy for more tips on beefing up yours. 

Check out SchoolCEO Magazine’s survey What Parents Want for more insights. 

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at [email protected] or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.


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5 MIN
One Way to Two-Way
SEP 11, 2025
One Way to Two-Way

Today we discuss why you should keep all two-way communication to a single platform.  

Read Talking Back: Why Your District Needs a Two-Way Communication Strategy for more tips on beefing up yours. 

Check out SchoolCEO Magazine’s survey What Parents Want for more insights. 

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at [email protected] or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

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4 MIN
Positive Two Way
SEP 9, 2025
Positive Two Way

SchoolCEO Podcast Season 4, Episode 41: Positive Two-Way


Summary:


Today we discuss why two-way communication should be a tool for sharing positive updates. 

Read Talking Back: Why Your District Needs a Two-Way Communication Strategy for more tips on beefing up yours. 

Check out SchoolCEO Magazine’s survey What Parents Want for more insights. 

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at [email protected] or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

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5 MIN