Sari Azout from Podcast Magic, TikTok and Netflix’s Audio Bet, And The Real Value Of Video
We break down TikTok’s podcast network with iHeart, Netflix’s audio push, and whether video is worth the cost, then dig into research on clips, companion podcasts, and the ad shift between radio and on‑demand. Sari Azut joins to show how a screenshot becomes a shareable clip and useful attention data. • TikTok’s entry into podcasting and censorship concerns • iHeart’s finances, radio softness, and podcast growth • E‑commerce links, music discovery, and TikTok Shop • Netflix’s short deals, UI...