Customer experience is marketing's job, right? Not so fast. The CIO and their equivalent is fast becoming an integral player in the new digital, data-centric organization. In the fourth episode of The Living Enterprise, the peer-led podcast series brought to you by CIO in partnership with Adobe and Microsoft, our band of global CIOs, CTOs and CDOs discuss preconceptions about customer experience, why the IT leader is now a pivotal player, and how they build better working relationships with CMOs and other line-of-business peers. Along the way, our experts discuss building a customer experience strategy from scratch, the impact on data management, the importance of trust and the new value that organizations can exploit through machine learning and artificial intelligence.

The Living Enterprise

CIO.com sponsored by Adobe and Microsoft

Episode 4: Customer experience: The CIO’s perspective

DEC 11, 202022 MIN
The Living Enterprise

Episode 4: Customer experience: The CIO’s perspective

DEC 11, 202022 MIN

Description

Customer experience is marketing's job, right? Not so fast. The CIO and their equivalent is fast becoming an integral player in the new digital, data-centric organization.


In the fourth episode of The Living Enterprise, the peer-led podcast series brought to you by CIO in partnership with Adobe and Microsoft, our band of global CIOs, CTOs and CDOs discuss preconceptions about customer experience, why the IT leader is now a pivotal player, and how they build better working relationships with CMOs and other line-of-business peers. Along the way, our experts discuss building a customer experience strategy from scratch, the impact on data management, the importance of trust and the new value that organizations can exploit through machine learning and artificial intelligence.