In this episode of Beyond the Bottom Line, Bert Miller sits down with Scott Northcutt, Senior Vice President of HR at Bacardi, who shares his 15+ year journey helping build one of the world's most iconic spirit portfolios while maintaining its family-owned culture.Scott reveals how Bacardi, still completely family-owned, uses the original 1862 yeast strain and keeps its recipe under lock and key - known only to two people. Learn how this commitment to quality drives everything from innovation to talent development.💡 QUOTABLE MOMENTS: "Quality is personal to the family. If something isn't right with that profile, we will destroy the whole thing rather than ship something that doesn't meet our standards." - Scott NorthcuttEPISODE HIGHLIGHTS: 00:00 - Introduction & Welcome 00:07 - Changing Consumer Behaviors Post-2020 02:28 - Innovation in Non-Alcoholic Beverages 04:35 - Bacardi's Mission: Making Moments Matter 06:52 - Premium Brand Portfolio Management 09:01 - Building Performance Culture 13:24 - Leadership Development Programs 15:30 - Creating High-Performance Teams 17:33 - Communication Strategies 19:30 - Future Vision & Industry Trends🔑 KEY INSIGHTS:How Bacardi maintains quality while innovating for new consumer trendsThe unique approach to managing premium brands like Grey Goose, Patron, and Angels Envy.Building a performance culture while preserving family valuesLeadership development strategies including Harvard Business School partnershipImplementing radical candor in a family-oriented business💼 ABOUT SCOTT NORTHCUTT: With over 15 years at Bacardi, Scott has been instrumental in developing the company's talent strategy and cultural evolution while maintaining its family-owned values and premium brand positioning.🔗 CONNECT WITH US: ► Subscribe to Beyond the Bottom Line: https://podcasts.apple.com/us/podcast/beyond-the-bottom-line-with-bert-miller/id1542810489► Follow Bert Miller: https://www.linkedin.com/in/bertmiller/► Visit Protis Global: www.protisglobal.com► Connect with Scott: https://www.linkedin.com/in/scott-northcutt-838315125/#BeyondTheBottomLine #Leadership #Bacardi #SpiritsIndustry #FamilyBusiness #Innovation #CorporateCulture #PremiumBrands #TalentDevelopment