With over two decades spent building tech companies in mobile and social media, Anna Gudmundson witnessed firsthand the transformative power of technology—and its unintended consequences. Phone addiction and social media anxiety became real problems for millions, prompting her to reconsider what responsible innovation looks like. This experience set the stage for her most meaningful work: co-founding Sensate, a wellness technology company that leverages infrasonic therapy to regulate the nervous system and rebuild vagal tone for stress resilience and emotional well-being. Anna refuses to make exaggerated claims or engage in the growth hacking tactics that plague the industry, instead building trust through real user reviews and measurable results. Her philosophy extends beyond business metrics to a deeper conviction about human consciousness and empathy. She believes that when people regulate their nervous systems, they gain access to their prefrontal cortex—the seat of empathy and executive function—enabling them to show up more fully for their families, communities, and themselves. If you're ready to experience nervous system regulation firsthand, visit www.getsensate.com to explore the Sensate device and guided sessions, and use the exclusive discount code AMPLIFIED for 10% off any order—a special offer created specifically for our YBA community. To connect with Anna directly and learn more about her vision for global nervous system health, visit her LinkedIn profile at www.linkedin.com/in/annakg. Whether you're seeking relief from chronic stress, looking to optimize your performance, or simply wanting to show up more fully in your relationships, Sensate offers a natural, scientifically-grounded path to transformation. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.