<p>Authenticity is important - I think we all accept that.</p><p>But how do we find our authentic voice, anyway?</p><p>You know that saying, we teach what we most need to learn? Well, it’s no accident that I bang on about authenticity as much as I do … it’s something I’ve struggled, and struggle with.</p><p>So in this week’s episode I’m sharing my personal experience with authenticity, how I keep working to find my authentic voice and share some ‘from my real life’ experiences that might help you.</p><p>Listen in to hear:</p><ul><li><p>Why authenticity is important in our current ‘connection desert’</p></li><li><p>How authenticity is actually your competitive edge in a world of AI-information which is really just the aggregate of everything that exists on the internet</p></li><li><p>The impact of ‘sponging’ off others on social media, and how that’s clouded my authenticity rather than clarified it</p></li><li><p>Why I think authenticity is created, discovered, through community and conversation, alongside self-reflection and presence</p></li></ul><p>To hear more about my earn-the-right framework, that helps pull your red threads of goodness together, listen to one of my earliest episodes, <a href="https://open.spotify.com/episode/4DArExi9eTk8gktt0DRH8J?si=CgRH6_NjRLyKjT5V5VYlfw" target="_blank" rel="noopener noreferer">episode 4, Imposter Syndrome, and How I Overcome It</a></p><p><strong>Help me CELEBRATE 200 Episodes</strong></p><ol><li><p>Ask me a question, that I can answer on the 200th episode; and/or</p></li><li><p>Tell me why you listen, what you enjoy, what you learn … make a toast to the podcast</p></li></ol><p>Either comment here, wherever you&#39;re listening or comment on the pinned post on instagram (or message me there)</p><p><a href="https://www.instagram.com/catmatson/"><u>https://www.instagram.com/catmatson/</u></a> </p><p>Thank you for helping me celebrate such a big milestone!<br></p><p><br></p>