GoDaddy Registry Podcast – Domain name industry opinions and insights for innovative, global brands

In this episode of the GoDaddy Registry Podcast, Tony Kirsch, Head of Professional Services at GoDaddy Registry, speaks with Glenn Ruscoe, MD of Phys Biz Pty Ltd., the Registry Operator of the .physio TLD, on a range of industry topics including the importance of developing a brand for your TLD to build trust with your audience.

Glenn also discusses the following:

• Taking a long-term approach in developing the TLD brand
• Working with the relevant professional associations around the world
• Looking beyond domains under management as the success of a TLD
• Advice for future applicants in the next round of gTLDs.

In this episode Brian King, Head of Government and Industry Affairs at Clarivate MarkMonitor speaks with Tony Kirsch, Head of Professional Services at GoDaddy Registry on a range of industry topics including the importance of the next round of TLD applications for brand owners.

Brian also discusses the following:

1. Lessons from assisting brands in the 2012 round of new TLDs
2. Enhancements in security in the domain industry
3. Innovations from new TLD owners
4. Predictions on the next round of TLDs.

JP Morgan Chase’s Head of Brand Protection, Deborah Atta-Fynn speaks with Tony Kirsch, Head of Professional Services at GoDaddy Registry on managing a domain name portfolio and the IP challenges facing multinational organizations in the digital world.

Also covered in this episode:

1. Building trust with their customers
2. Using .chase and .jpmorgan across the business
3. Working to have their .brand TLDs accredited for use within China
4. Applying for TLDs in the next round.

Tony Kirsch, Head of Professional Services at GoDaddy Registry talks with Kathy Nielsen, Channel Relations Manager at GoDaddy Registry about premium names.

In this episode, Kathy gives us an insight into premium names and how they can help boost revenue, including:

1. The history and evolution of premium names
2. Developing premium strategy as an integral part of your overall pricing strategy
3. Top lessons learned when developing premium names strategies.

Tony Kirsch, Head of Professional Services at GoDaddy Registry talks with Crews Gore, Associate Director of Domain Name Strategy at .FOX Registry which is part of the overall FOX Corporation.

In this episode, Crews gives us insights into his background and the journey of the .FOX branded TLD since launch, as well as:

• The approach taken to increasing the adoption of the .FOX TLD within the organization
• The process the organization follows to activate a .FOX TLD
• The additional benefits of the TLD to the marketing, security and IT teams.