Ballerina Farm's Latest Flex

DEC 10, 202462 MIN
Under the Influence with Jo Piazza

Ballerina Farm's Latest Flex

DEC 10, 202462 MIN

Description

Who lands the cover of the far-right version of Cosmo, a profile in Glamour magazine and another in The New York Times within days of each other? Ballerina Farm does. I'll bet you thought it was Cher. Let's dive inside the Ballerina Farm media blitz with Glamour reporter Stephanie McNeal who spoke to Hannah Neeleman for her rebranding "I AM NOT A #TRADWIFE" press tour. We're asking questions about whether or not a social media brand can appeal to everyone in our polarized world and whether rebranding herself as an entrepreneur instead of a housewife is the ultimate flex.

Read Steph's Glamour piece on Ballerina Farm here.

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