Heroes of Brand Protection

Welcome back to Heroes of Brand Protection, a podcast powered by Red Points, the fastest-growing brand protection company in the world, and hosted by Daniel Shapiro. The show delves into the stories of anti-counterfeiting and brand protection leaders from renowned companies and organizations around the globe.

In today's episode, we were privileged to speak with Myrtha Hurtado Rivas, General Counsel for Brands and Marketing Properties, Anti-Counterfeiting & Licensing at Nestlé. Myrtha's journey from international public law and diplomacy enthusiast to Nestlé's integral part showcases her dedication to consumer safety and brand integrity. Under her guidance, Nestlé prioritises consumer safety, addressing threats of counterfeiting and risks associated with the grey market. Myrtha's commitment to protecting Nestlé's customers online reflects her unwavering dedication to upholding the highest standards of brand protection. Join our conversation with Myrtha as we explore her passions, delve into her career, and uncover how she safeguards Nestlé's reputation and consumers worldwide.

Welcome back to Heroes of Brand Protection, a podcast powered by Red Points, the fastest-growing brand protection company in the world, and hosted by Daniel Shapiro. The show delves into the stories of anti-counterfeiting and brand protection leaders from renowned companies and organizations around the globe.

In today's episode, we had the pleasure of speaking with Julien Dudouit, Deputy Head of Global Brand Relations at eBay. Starting as a Compliance Officer at eBay, Julien quickly developed a passion for Brand Protection, showcasing his commitment to standards and regulations. Julien's trajectory exemplifies his continuous pursuit of excellence. His extensive knowledge and dedication to Brand Protection have propelled him to his current role as Deputy Head of Global Brand Relations, where he plays a pivotal role at ensuring the integrity of brands on a global scale.

Welcome back to Heroes of Brand Protection, a podcast powered by Red Points, the fastest-growing brand protection company in the world, and hosted by Daniel Shapiro. The show delves into the stories of anti-counterfeiting and brand protection leaders from renowned companies and organizations around the globe.

In today's episode, we had the pleasure of speaking with Jordan Franklin, Trademark Corporate Counsel at Harley-Davidson Motor Company.Jordan's first dream was to be a doctor, but early in her university life she realized med school wasn't for her. Making the pivot to Law School, Jordan wanted to connect her creativity background in music to a career in Intellectual Property (IP). Her dedication and strategic approach led her to achieve her dream role as an in house counsel at Harley-Davidson.

Welcome back to Heroes of Brand Protection, a podcast powered by Red Points, the fastest-growing brand protection company in the world, and hosted by Daniel Shapiro. The show delves into the stories of anti-counterfeiting and brand protection leaders from renowned companies and organizations around the globe. In today's episode, we had the pleasure of speaking with Nigar Kirimova, a Trademark Attorney specializing in IP Consumer Tissue at Essity.

She is responsible for making decisions regarding the growth, maintenance, and protection of the portfolio of trademarks, designs, and domain names. Before her role as an in-house counsel, Nigar worked at several IP law firms, managing well-known brands' portfolios. She also has experience working at the Copyright Office of Azerbaijan. Nigar holds an LLM degree on IP & Competition Law from the Max Planck Institute.

In this episode, we will discuss the most challenging aspects of being a trademark attorney, as well as the impact of the metaverse and AI on IP law, and how she addresses the issue of counterfeit packaging as a formidable Brand Protection Hero.

Welcome back to the Heroes of Brand Protection. A podcast powered by Red Points, the fastest-growing brand protection company in the world, and hosted by Daniel Shapiro. The show follows the stories of anti-counterfeiting and brand protection leaders from well-known companies and organizations all over the globe. In today's episode we had the peasure of speaking with Bence Bozóki, Senior Counsel, Intellectual Property at Mars Inc.

Bence wanted to be a few things when he was a young boy: a professional soccer player and/or a rap artist. Nowadays, our guest would like to become a stand-up comedian. Meanwhile, he’s an experienced in-house counsel recognized by World Trademark Review as one of the leading trademark professionals in the food and beverage industry worldwide. His creative thinking and no-nonsense approach towards tackling infringements helped Mars acquire a reputation as a company that enforces its IP rights in a strategic and consistent way.