<p>Can you build a CPG brand without chasing unicorn status? Kelley Scanlin, founder of Pure Simple Foods (parent to Lark-Ellen Farm and Purely Sprouted), shares how she grew from farmer’s market beginnings to operating a state-of-the-art manufacturing facility—all while refusing to compromise on quality.</p><p>Sarah and Kelley dig into the strategic path most founders overlook, exploring:</p><p>* Why regional growth beats racing for national distribution</p><p>* How mission and values guide major business decisions (including which distributors to work with)</p><p>* The evolution from founder to CEO and knowing your end game from day one</p><p>* Why slow, intentional scaling protects quality and profitability</p><p>* The reality check every founder needs: you don’t have to be the next RX Bar</p><p>* Building with strategy first—not just hoping for viral growth</p><p>Kelley’s honest perspective on defining success differently offers a refreshing alternative to the “grow fast, exit big” narrative. This conversation redefines what CPG success can look like when you build on your own terms.</p><p><strong>Join The Good Food CFO Community:</strong></p><p>Follow us on Instagram:<strong> </strong><a target="_blank" href="https://www.instagram.com/thegoodfoodcfo/"><strong>@thegoodfoodcfo</strong></a></p><p>Connect on LinkedIn:<strong> </strong><a target="_blank" href="https://www.linkedin.com/in/sarah-delevan/"><strong>@sarahdelevan</strong></a></p><p>Watch on YouTube:<a target="_blank" href="https://www.youtube.com/@thegoodfoodcfo"><strong> @thegoodfoodcfo</strong></a></p><p>Become a Member: <a target="_blank" href="http://www.thegoodfoodcfo.com/baboyot?utm_source=podcast&#38;utm_medium=shownotes&#38;utm_campaign=BABOYOT"><strong>BABOYOT</strong></a></p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://thegoodfoodcfo.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_2">thegoodfoodcfo.substack.com/subscribe</a>