<p>Sarah sits down with Shelley Elkovich, co-founder and CEO of For Bitter For Worse, to explore the financial strategy behind building a profitable specialty beverage brand. Shelley shares how self-manufacturing became a dual revenue stream through contract manufacturing, allowing her to control costs while generating additional income.</p><p>The conversation reveals practical insights on sustainable growth versus rapid expansion, how to filter customer feedback without compromising your vision, and the strategic decisions that kept this non-alcoholic cocktail brand resilient through major market shifts. Discover how Shelley evaluates each growth opportunity and makes decisions that prioritize long-term sustainability over short-term wins.</p><p>Shelley also graciously offered our listeners 20% off their products using the code <strong>Sarah20</strong> on their website!</p><p><strong>Connect with Shelley:</strong>Website: <a target="_blank" href="https://forbitterforworse.com/"><strong>For Bitter For Worse</strong></a>Instagram: <a target="_blank" href="https://www.instagram.com/forbitterforworse/?hl=en"><strong>@forbitterforworse</strong></a>LinkedIn: <a target="_blank" href="https://www.linkedin.com/in/shelley-elkovich-4245901a3/"><strong>Shelley Elkovich</strong></a>Amazon: <a target="_blank" href="https://www.amazon.com/stores/ForBitterForWorse/page/4B469C6C-E8C4-460E-9075-BC9E1105EED4?lp_asin=B0CG2MGWPB&#38;ref_=ast_bln"><strong>Shop For Bitter For Worse</strong></a></p><p><strong>Join The Good Food CFO Community:</strong></p><p>Follow us on Instagram:<strong> </strong><a target="_blank" href="https://www.instagram.com/thegoodfoodcfo/"><strong>@thegoodfoodcfo</strong></a></p><p>Watch on YouTube:<a target="_blank" href="https://www.youtube.com/@thegoodfoodcfo"><strong> @thegoodfoodcfo</strong></a></p><p>Become a Member: <a target="_blank" href="http://www.thegoodfoodcfo.com/baboyot?utm_source=podcast&#38;utm_medium=shownotes&#38;utm_campaign=BABOYOT"><strong>BABOYOT</strong></a></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://thegoodfoodcfo.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">thegoodfoodcfo.substack.com</a>