#53 Evaluating Martech, Empowering Creativity, and Rolling-out New Tools at An Enterprise Scale
JUN 12, 202430 MIN
#53 Evaluating Martech, Empowering Creativity, and Rolling-out New Tools at An Enterprise Scale
JUN 12, 202430 MIN
Description
<p>Tune in as I sit down with Don Le, Marketing Automation Lead at Meta. Don shares his story from starting as a telemarketer to now leading innovation at one of the world’s most influential tech companies. We cover a lot of ground:</p>
<ul>
<li>The first principles Don uses to evaluate new marketing technology</li>
<li>How he empowers his team of enterprise marketers to be creative while making sure they remain on brand</li>
<li>What it takes to successfully roll out new tools at an enterprise scale. </li>
</ul>
<p>Teaser: documentation and strong first impressions will go a long way!</p>