<p>Tune in as I sit down with Don Le, Marketing Automation Lead at Meta. Don shares his story from starting as a telemarketer to now leading innovation at one of the world’s most influential tech companies. We cover a lot of ground:</p>
<ul>
 <li>The first principles Don uses to evaluate new marketing technology</li>
 <li>How he empowers his team of enterprise marketers to be creative while making sure they remain on brand</li>
  <li>What it takes to successfully roll out new tools at an enterprise scale. </li>
</ul>
<p>Teaser: documentation and strong first impressions will go a long way!</p>

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Pierce Ujjainwalla

#53 Evaluating Martech, Empowering Creativity, and Rolling-out New Tools at An Enterprise Scale

JUN 12, 202430 MIN
Unsubscribed!

#53 Evaluating Martech, Empowering Creativity, and Rolling-out New Tools at An Enterprise Scale

JUN 12, 202430 MIN

Description

<p>Tune in as I sit down with Don Le, Marketing Automation Lead at Meta. Don shares his story from starting as a telemarketer to now leading innovation at one of the world’s most influential tech companies. We cover a lot of ground:</p> <ul> <li>The first principles Don uses to evaluate new marketing technology</li> <li>How he empowers his team of enterprise marketers to be creative while making sure they remain on brand</li> <li>What it takes to successfully roll out new tools at an enterprise scale. </li> </ul> <p>Teaser: documentation and strong first impressions will go a long way!</p>