<p>With me in this episode is John Ackerly, co-founder and CEO of Virtru. John started Virtru with his brother Will over a decade ago to make data security more pervasive across mediums such as emails and files. Virtru has raised over $150 million to this point from investors such as ICONIQ and Bessemer and built a very healthy business on one of the core pillars of cybersecurity. John has an atypical background in business well-complemented by his brother&#39;s technical experience at NSA. One of my favorite lines from the episode: he always thought he would start a business with his other brother. In the episode we discuss pricing strategy, which is certainly not all science, the founder outlook when starting a company, founding with family, and more. </p><p><br></p><p>Website: <a href="https://www.virtru.com/" target="_blank" rel="noopener noreferer">https://www.virtru.com/</a></p>