<p>this episode of “What If? So What?”, host Jim Hertzfeld sits down with futurist and best-selling author Jonathan Brill to explore how organizations can prepare for disruption and thrive in an AI-driven future. Brill is author of “Rogue Waves: Future-Proof Your Business to Survive and Profit From Radical Change” and “AI and the Octopus Organization: Building the Superintelligent Firm,” which shares how seemingly unpredictable shocks—pandemics, energy crises, political upheaval—are becoming more frequent as global systems collide. </p><p> In this episode, Brill explains why traditional three- and five-year planning no longer works and instead urges leaders to focus on the real-world constraints shaping the pace of technological change. He introduces the concept of the “octopus organization,” a new model where decision making is distributed rather than centralized, and AI empowers people across the enterprise with better context, insight, and agility. </p><p> He also emphasizes that while technology evolves quickly, cultural transformation can take several years, which means that leaders must start reshaping their organizations now to be ready for 2030 and beyond. </p><p>Get your copy of AI and Octopus Organization today: <a href='https://www.amazon.com/dp/B0FQK1PXDV?ref_=pe_93986420_774957520'>https://www.amazon.com/dp/B0FQK1PXDV?ref_=pe_93986420_774957520</a></p><p><b>Thank you for listening!</b></p> <p>You can also watch the episode: <a href='https://www.youtube.com/@perficient/podcasts'>https://www.youtube.com/@perficient/podcasts</a></p> <p>Have a question for Jim? AMA - submit questions: <a href='mailto:[email protected]'>[email protected]</a></p> <p><b>FOLLOW JIM </b></p> <p><a href='https://www.linkedin.com/in/jimhertzfeld/'>https://www.linkedin.com/in/jimhertzfeld/</a></p> <p><a href='https://x.com/jimhertzfeld'>https://x.com/jimhertzfeld</a></p> <p><b>FOLLOW PERFICIENT:</b></p> <p><a href='https://www.perficient.com/'>https://www.perficient.com/</a></p> <p><a href='https://www.linkedin.com/company/perficient/posts/?feedView=all'>https://www.linkedin.com/company/perficient/posts/?feedView=all</a></p> <p><a href='https://www.instagram.com/perficient/'>https://www.instagram.com/perficient/</a></p>