Show Notes:(0:50) Introduction to Katie(3:46) Working with the Unexpected(12:41) A Day in the Life(14:59) Vulnerability in the Workplace(17:18) Standards for Wielding Influence(23:46) Navigating Social Media(27:19) What Katie’s Currently Consuming(34:50) What’s Next for Katie Links:<a href="https://www.instagram.com/bethanystephens1/">Beth Stephens</a><a href="https://www.instagram.com/thekatiegoodman/">Katie Goodman</a><a href="https://www.katiegoodman.com/">Katiegoodman.com</a> Quotes:“The deal isn’t to say yes to everything, it’s a yes, I heard you. Yes, I see you’re trying to come up with an idea or trying to be heard. That’s the yes part, it’s affirmation and acceptance. Then the and part is adding something to it.” - Katie Goodman, (6:50)  “...if I can’t support you in taking five minutes to deal with something, that’s on me. I think it’s a messed up culture if we’re not able to treat each other as humans and we’re this word professional with a capital P and it’s become gross. Why do we care so much?” - Katie Goodman, (15:32)“I think that for me, as wanting to have influence on the conversations in the culture, we’re always thinking about what are we saying? How are we saying it a little bit differently or maybe a little bit more edgy?” - Katie Goodman, (19:22)

<description>
 &lt;p&gt;&lt;strong&gt;Show Notes:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;(0:50) Introduction to Katie&lt;/p&gt;&lt;p&gt;(3:46) Working with the Unexpected&lt;/p&gt;&lt;p&gt;(12:41) A Day in the Life&lt;/p&gt;&lt;p&gt;(14:59) Vulnerability in the Workplace&lt;/p&gt;&lt;p&gt;(17:18) Standards for Wielding Influence&lt;/p&gt;&lt;p&gt;(23:46) Navigating Social Media&lt;/p&gt;&lt;p&gt;(27:19) What Katie’s Currently Consuming&lt;/p&gt;&lt;p&gt;(34:50) What’s Next for Katie&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Links:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.instagram.com/bethanystephens1/"&gt;Beth Stephens&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.instagram.com/thekatiegoodman/"&gt;Katie Goodman&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.katiegoodman.com/"&gt;Katiegoodman.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Quotes:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;“The deal isn’t to say &lt;/em&gt;yes &lt;em&gt;to everything, it’s a yes, I heard you. Yes, I see you’re trying to come up with an idea or trying to be heard. That’s the &lt;/em&gt;yes &lt;em&gt;part, it’s affirmation and acceptance. Then the &lt;/em&gt;and &lt;em&gt;part is adding something to it.”&lt;/em&gt; - Katie Goodman, (6:50) &lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;em&gt;“...if I can’t support you in taking five minutes to deal with something, that’s on me. I think it’s a messed up culture if we’re not able to treat each other as humans and we’re this word professional with a capital P and it’s become gross. Why do we care so much?”&lt;/em&gt; - Katie Goodman, (15:32)&lt;/p&gt;&lt;p&gt;&lt;em&gt;“I think that for me, as wanting to have influence on the conversations in the culture, we’re always thinking about what are we saying? How are we saying it a little bit differently or maybe a little bit more edgy?”&lt;/em&gt; - Katie Goodman, (19:22)&lt;/p&gt;
 </description>

On this episode of Social Proof, host Beth Stephens was joined by Katie Goodman, an award-winning comedian, actress, activist, keynote speaker, and author of Improvisation for the Spirit. She is also the creator of the off-Broadway show Broad Comedy that 

On this episode of Social Proof, host Beth Stephens was joined by Katie Goodman, an award-winning comedian, actress, activist, keynote speaker, and author of Improvisation for the Spirit. She is also the creator of the off-Broadway show Broad Comedy that tours nationally to perform for Planned Parenthood and ACLU fundraisers. With over twenty years of experience, Katie has amassed over three million online views and taught over thirty thousand people how to use the tools of improv comedy in their lives to be more creative and courageous. Throughout the episode, Beth and Katie discussed adapting to the unexpected, realness in the workplace, and constructing personal guardrails for social media. 
 
Thanks for tuning in!

Transforming Inner Critics into Inner Coaches Using Comedy with Katie Goodman

Show Notes:(0:49) Introduction to Sydney(1:06) About Sydney(5:03) Sharing Realness on Social Media(7:35) Setting Internet Boundaries(12:03) Blending Modalities(17:32) Conscious Language Choice(21:22) Discouraging Negative Conversations (24:39) Managing the Day by Day(28:11) Marketing Yourself(31:10) Awareness of Online Appearance(38:16) Presenting Yourself to the World(43:31) Tips for Influencers Links:<a href="https://www.instagram.com/bethanystephens1/">Beth Stephens</a><a href="https://www.instagram.com/sydneypagebass/">Sydney Bass</a><a href="https://theprofitablestylist.mykajabi.com/">The Profitable Stylist</a> Quotes:“There’s a balance between having that realness and also not making yourself too open to people. I have to be in a space where I feel good and confident about what I’m talking about or actions I’ve done so that I don’t get swayed by people’s comments or start to go into people pleasing or justification mode.” - Sydney Bass, (7:56) “Shifting from that negative to a positive helps on so many different levels with the energy you’re putting out. We talked about really honing in on specific words, like shifting the word but to the word and.” - Sydney Bass, (18:35) “...coming back to internet drama, I think people are drawn to that because either it’s anonymous or it’s from a safe place behind a screen. There’s almost a tendency on the internet to be bolder or say meaner things that you might not say to a person face-to-face.” - Beth Stephens, (23:45)

<description>
 &lt;p&gt; &lt;strong&gt;Show Notes:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;(0:49) Introduction to Sydney&lt;/p&gt;&lt;p&gt;(1:06) About Sydney&lt;/p&gt;&lt;p&gt;(5:03) Sharing Realness on Social Media&lt;/p&gt;&lt;p&gt;(7:35) Setting Internet Boundaries&lt;/p&gt;&lt;p&gt;(12:03) Blending Modalities&lt;/p&gt;&lt;p&gt;(17:32) Conscious Language Choice&lt;/p&gt;&lt;p&gt;(21:22) Discouraging Negative Conversations &lt;/p&gt;&lt;p&gt;(24:39) Managing the Day by Day&lt;/p&gt;&lt;p&gt;(28:11) Marketing Yourself&lt;/p&gt;&lt;p&gt;(31:10) Awareness of Online Appearance&lt;/p&gt;&lt;p&gt;(38:16) Presenting Yourself to the World&lt;/p&gt;&lt;p&gt;(43:31) Tips for Influencers&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Links:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.instagram.com/bethanystephens1/"&gt;Beth Stephens&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.instagram.com/sydneypagebass/"&gt;Sydney Bass&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://theprofitablestylist.mykajabi.com/"&gt;The Profitable Stylist&lt;/a&gt;&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Quotes:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;“There’s a balance between having that realness and also not making yourself too open to people. I have to be in a space where I feel good and confident about what I’m talking about or actions I’ve done so that I don’t get swayed by people’s comments or start to go into people pleasing or justification mode.”&lt;/em&gt; - Sydney Bass, (7:56)&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;em&gt;“Shifting from that negative to a positive helps on so many different levels with the energy you’re putting out. We talked about really honing in on specific words, like shifting the word &lt;/em&gt;but &lt;em&gt;to the word &lt;/em&gt;and&lt;em&gt;.”&lt;/em&gt; - Sydney Bass, (18:35)&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;em&gt;“...coming back to internet drama, I think people are drawn to that because either it’s anonymous or it’s from a safe place behind a screen. There’s almost a tendency on the internet to be bolder or say meaner things that you might not say to a person face-to-face.” &lt;/em&gt;- Beth Stephens, (23:45)&lt;/p&gt;
 </description>

On this episode of Social Proof, host Beth Stephens was joined by Sydney Bass, the founder, and CEO of The Profitable Stylist, a consulting service that teaches personal stylists how to develop their services. With extensive experience as a mindset coach 

On this episode of Social Proof, host Beth Stephens was joined by Sydney Bass, the founder, and CEO of The Profitable Stylist, a consulting service that teaches personal stylists how to develop their services. With extensive experience as a mindset coach and business strategist, Sydney helps others streamline their businesses, increase their revenue, and go from overworked to profitably booked. Throughout the episode, Beth and Sydney discussed inclusive and non-stigmatizing content, our social responsibility online, and the balance between being vulnerable while also setting boundaries. 
 
Thanks for tuning in!

Showing Up As Your Truest Self with Personal Stylist Sydney Bass

Show Notes:(0:49) Introduction to Brooke(3:15) BTRIBALFIT’s Backstory(8:28) Activating Influence (12:48) The Introspect That Comes with Age(18:21) Repetition Yields Results(19:30) Rewiring Beauty Standards(25:24) Embracing Your Personality(29:53) An Ideal Day(34:00) About the BTRIBALFIT Community(37:47) What Brooke is Currently Consuming(46:20) Closing Thoughts Links:<a href="https://www.instagram.com/bethanystephens1/">Beth Stephens</a><a href="https://www.instagram.com/robinsonbrooke/?hl=en">Brooke Robinson</a><a href="https://www.instagram.com/btribalfit/">BTRIBALFIT</a> Quotes:“That is a huge reason I love to activate people because I see their potential. I see it from start to finish. If you choose dedication and consistency without killing yourself, you’re going to see progress and the results you want. Repetition yields results.” - Brooke Robinson, (9:11)  “If you think about who listens to Social Proof, it’s a strange mix of people who are maybe shopper marketers or they work for a consumer goods company and make decisions related to social media or marketing, then you have individuals who have built a career or side hustle around their influence. We want them to be responsible in terms of how they show up online and build their personal brands.” - Beth Stephens, (16:42) “This goes back to influence and how you have to relate to that person, that leader, that coach, that fitness instructor, and find commonality. You have to say, ‘I like her, and I’m interested in and relate to what she’s saying.’ That’s where the power of positive influence comes out. You get to unpack and undo some damage.” - Beth Stephens, (22:15) “There will be women throughout the month that send me a little message, but they will say, ‘I have to be honest, I pressed play, but I just needed to hear your voice and be encouraged.’ They don’t even workout, they just need to hear some motivation that life’s going to be okay and they should be proud.” - Brooke Robinson, (36:29)

<description>
 &lt;p&gt;&lt;strong&gt;Show Notes:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;(0:49) Introduction to Brooke&lt;/p&gt;&lt;p&gt;(3:15) BTRIBALFIT’s Backstory&lt;/p&gt;&lt;p&gt;(8:28) Activating Influence &lt;/p&gt;&lt;p&gt;(12:48) The Introspect That Comes with Age&lt;/p&gt;&lt;p&gt;(18:21) Repetition Yields Results&lt;/p&gt;&lt;p&gt;(19:30) Rewiring Beauty Standards&lt;/p&gt;&lt;p&gt;(25:24) Embracing Your Personality&lt;/p&gt;&lt;p&gt;(29:53) An Ideal Day&lt;/p&gt;&lt;p&gt;(34:00) About the BTRIBALFIT Community&lt;/p&gt;&lt;p&gt;(37:47) What Brooke is Currently Consuming&lt;/p&gt;&lt;p&gt;(46:20) Closing Thoughts&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Links:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.instagram.com/bethanystephens1/"&gt;Beth Stephens&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.instagram.com/robinsonbrooke/?hl=en"&gt;Brooke Robinson&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.instagram.com/btribalfit/"&gt;BTRIBALFIT&lt;/a&gt;&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Quotes:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;“That is a huge reason I love to activate people because I see their potential. I see it from start to finish. If you choose dedication and consistency without killing yourself, you’re going to see progress and the results you want. Repetition yields results.”&lt;/em&gt; - Brooke Robinson, (9:11) &lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;em&gt;“If you think about who listens to Social Proof, it’s a strange mix of people who are maybe shopper marketers or they work for a consumer goods company and make decisions related to social media or marketing, then you have individuals who have built a career or side hustle around their influence. We want them to be responsible in terms of how they show up online and build their personal brands.”&lt;/em&gt; - Beth Stephens, (16:42)&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;em&gt;“This goes back to influence and how you have to relate to that person, that leader, that coach, that fitness instructor, and find commonality. You have to say, ‘I like her, and I’m interested in and relate to what she’s saying.’ That’s where the power of positive influence comes out. You get to unpack and undo some damage.”&lt;/em&gt; - Beth Stephens, (22:15)&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;em&gt;“There will be women throughout the month that send me a little message, but they will say, ‘I have to be honest, I pressed play, but I just needed to hear your voice and be encouraged.’ They don’t even workout, they just need to hear some motivation that life’s going to be okay and they should be proud.”&lt;/em&gt; - Brooke Robinson, (36:29)&lt;/p&gt;
 </description>

On this episode of Social Proof, host Beth Stephens was joined by Brooke Robinson, a mother of three and the founder of BTRIBALFIT, an online fitness subscription business. BTRIBALFIT gives women a food and fitness plan coupled with an inspiring community

On this episode of Social Proof, host Beth Stephens was joined by Brooke Robinson, a mother of three and the founder of BTRIBALFIT, an online fitness subscription business. BTRIBALFIT gives women a food and fitness plan coupled with an inspiring community that activates and empowers women to become healthy and stay fit. Throughout the episode, Beth and Brooke discussed the right and wrong ways to wield influence, how to unlearn systemic thoughts, and how showcasing your personality only emphasizes your authenticity.
 
Thanks for tuning in!

Hope, Health & Channeling Your Inner Weirdo with Fitness Entrepreneur Brooke Robinson

Show Notes:(1:03) Introduction to Tamiko(3:52) About NextUp(5:59) The Evolution of NextUp(9:12) The Importance of Paying It Forward(14:31) Tamiko’s View on Influence(19:19) Being Self-Aware(26:05) How Tamiko Wields Her Influence(32:17) Influence in Leadership(35:20) The Intricacies of Delivering Influence(37:57) Closing Questions Links:<a href="https://www.instagram.com/bethanystephens1/">Beth Stephens</a><a href="https://www.linkedin.com/in/tolabintan/">Tamiko Olabintan</a> <a href="https://www.instagram.com/nextupisnow/">NextUp</a> Quotes:“Influence is whatever platform you’re on. People think you have to be this grand person talking on stage to hundreds of thousands of people to have influence. No, you have influence in your immediate circle. You have influence with your friends. You have influence at every level.” - Tamiko Olabintan, (14:41)  “I think when you start to influence is when you have a relationship because you can’t influence somebody that doesn't connect with you…you have to be able to have a relationship and be passionate about something.” - Tamiko Olabintan, (27:08) “The other thing I would say about influence is knowing who you are and what makes things go and leveraging that to your benefit. Then it influences others because it’s genuine. I think the ones that go viral are usually because they’re authentic.” - Tamiko Olabintan, (30:16)  “Where I’ve had the most success and where people really lean in, whether it’s clients or our team, is when they buy into that energy and that true self.” - Beth Stephens, (31:55)

<description>
 &lt;p&gt;&lt;strong&gt;Show Notes:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;(1:03) Introduction to Tamiko&lt;/p&gt;&lt;p&gt;(3:52) About NextUp&lt;/p&gt;&lt;p&gt;(5:59) The Evolution of NextUp&lt;/p&gt;&lt;p&gt;(9:12) The Importance of Paying It Forward&lt;/p&gt;&lt;p&gt;(14:31) Tamiko’s View on Influence&lt;/p&gt;&lt;p&gt;(19:19) Being Self-Aware&lt;/p&gt;&lt;p&gt;(26:05) How Tamiko Wields Her Influence&lt;/p&gt;&lt;p&gt;(32:17) Influence in Leadership&lt;/p&gt;&lt;p&gt;(35:20) The Intricacies of Delivering Influence&lt;/p&gt;&lt;p&gt;(37:57) Closing Questions&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Links:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.instagram.com/bethanystephens1/"&gt;Beth Stephens&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.linkedin.com/in/tolabintan/"&gt;Tamiko Olabintan&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;a href="https://www.instagram.com/nextupisnow/"&gt;NextUp&lt;/a&gt;&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Quotes:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;“Influence is whatever platform you’re on. People think you have to be this grand person talking on stage to hundreds of thousands of people to have influence. No, you have influence in your immediate circle. You have influence with your friends. You have influence at every level.” &lt;/em&gt;- Tamiko Olabintan, (14:41) &lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;em&gt;“I think when you start to influence is when you have a relationship because you can’t influence somebody that doesn't connect with you…you have to be able to have a relationship and be passionate about something.”&lt;/em&gt; - Tamiko Olabintan, (27:08)&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;em&gt;“The other thing I would say about influence is knowing who you are and what makes things go and leveraging that to your benefit. Then it influences others because it’s genuine. I think the ones that go viral are usually because they’re authentic.” &lt;/em&gt;- Tamiko Olabintan, (30:16) &lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;em&gt;“Where I’ve had the most success and where people really lean in, whether it’s clients or our team, is when they buy into that energy and that true self.”&lt;/em&gt; - Beth Stephens, (31:55)&lt;/p&gt;
 </description>

On this episode of Social Proof, host Beth Stephens was joined by Tamiko Olabintan, the chief operating officer of NextUp. NextUp is a non-profit organization that strives to bring professional women, allies, and corporate partners together to champion ge

On this episode of Social Proof, host Beth Stephens was joined by Tamiko Olabintan, the chief operating officer of NextUp. NextUp is a non-profit organization that strives to bring professional women, allies, and corporate partners together to champion gender equality. With over ten years of diverse experience, Tamiko is exceptional at delivering sound results with a unique blend of creativity and strategic rigor. Throughout the episode, Beth and Tamiko discussed the responsibilities that come with wielding influence and what it means to be a subject matter expert. 
 
Thanks for tuning in!

Transformative Team Building & Connection with Change Agent Tamiko Olabintan

Show Notes:(1:06) Introduction to Natalia(1:31) What Inspired Natalia to Work at Soapbox(2:01) Being an Influencer(4:37) How Being an Influencer Influences Natalia’s Job(5:18) Hot Tips for Getting Hired as an Influencer(6:18) Introduction to Jillian(8:05) How Jillian’s Previous Work Transferred to Soapbox(9:10) The Intricacies of Being a Social Media Manager(11:30) Keeping Content Fresh(12:45) Introduction to Tiffany(14:10) What the Term ‘Sales’ Implies(15:12) Working with Established Brands(18:06) Venturing into the World of Pets(22:46) Introduction to Jordan(23:38) Making the Leap from Education to Marketing(25:24) Most Loved Campaigns(27:10) Prioritizing Diversity and Inclusion(29:51) What Makes an Influencer Notable(32:16) Introduction to Lauren(33:04) Lauren’s Role at Soapbox(35:29) Random Influencer Encounters(37:48) Staying Calm when Things Are Hectic(40:00) Work-Life Balance(41:38) Introduction to Taylor(43:17) How Personalities Affect Work Styles(44:26) The Alluring Sides of Content Creation(45:42) Taking Risks(46:55) The Importance of a Supportive Team(50:24) Speaking Up for Yourself Links:<a href="https://www.instagram.com/bethanystephens1/">Beth Stephens</a><a href="https://www.instagram.com/viva.la.nat/">Natalia Reneaum</a><a href="https://www.instagram.com/jillianmillion/">Jillian Wirtz</a><a href="https://www.instagram.com/tiffanymetts/">Tiffany Metts</a><a href="https://www.instagram.com/jordan_mcgarrah_/">Jordan Canter McGarrah</a><a href="https://www.instagram.com/lo___scott/">Lauren Scott</a><a href="https://www.instagram.com/taylorreese/">Taylor Reese </a><a href="https://soapboxinfluence.com/">Soapbox Influence</a>  Quotes:“I love it when influencers write a long pitch for our campaigns. I think that’s so important because I can tell the content is going to reflect how passionate they are about the brand…you can see the difference when influencers actually use the product.” - Natalia Reneaum, (4:37) “One of the coolest things that has opened my eyes up to the influencer world is saying, ‘We have this product that’s two hard boiled eggs in a package. What do you do with it besides eat it and make it look good?’ And I’ve been surprised by how many recipes or ways that people use these small items.” - Jillian Wirtz, (11:49) “That’s what I’ve found rewarding is when a client’s happy and you know there’s so many different pieces to serving that client and influencers are the segue to that.” - Lauren Scott, (33:37) “It’s like the analogy of the duck paddling beneath the water. You don’t really see what’s going on because so much of what we do on behalf of our clients is super frenetic and I think our job is to make it look and feel very smooth and seamless for the client.” - Beth Stephens, (37:26) “One of the neat things about how we’re structured is that we’re looking to this vast audience across the US and asking, ‘What would you try? What do you think would be neat? What’s the trend and what could we do differently?’” - Beth Stephens, (46:12)

<description>
 &lt;p&gt;&lt;strong&gt;Show Notes:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;(1:06) Introduction to Natalia&lt;/p&gt;&lt;p&gt;(1:31) What Inspired Natalia to Work at Soapbox&lt;/p&gt;&lt;p&gt;(2:01) Being an Influencer&lt;/p&gt;&lt;p&gt;(4:37) How Being an Influencer Influences Natalia’s Job&lt;/p&gt;&lt;p&gt;(5:18) Hot Tips for Getting Hired as an Influencer&lt;/p&gt;&lt;p&gt;(6:18) Introduction to Jillian&lt;/p&gt;&lt;p&gt;(8:05) How Jillian’s Previous Work Transferred to Soapbox&lt;/p&gt;&lt;p&gt;(9:10) The Intricacies of Being a Social Media Manager&lt;/p&gt;&lt;p&gt;(11:30) Keeping Content Fresh&lt;/p&gt;&lt;p&gt;(12:45) Introduction to Tiffany&lt;/p&gt;&lt;p&gt;(14:10) What the Term ‘Sales’ Implies&lt;/p&gt;&lt;p&gt;(15:12) Working with Established Brands&lt;/p&gt;&lt;p&gt;(18:06) Venturing into the World of Pets&lt;/p&gt;&lt;p&gt;(22:46) Introduction to Jordan&lt;/p&gt;&lt;p&gt;(23:38) Making the Leap from Education to Marketing&lt;/p&gt;&lt;p&gt;(25:24) Most Loved Campaigns&lt;/p&gt;&lt;p&gt;(27:10) Prioritizing Diversity and Inclusion&lt;/p&gt;&lt;p&gt;(29:51) What Makes an Influencer Notable&lt;/p&gt;&lt;p&gt;(32:16) Introduction to Lauren&lt;/p&gt;&lt;p&gt;(33:04) Lauren’s Role at Soapbox&lt;/p&gt;&lt;p&gt;(35:29) Random Influencer Encounters&lt;/p&gt;&lt;p&gt;(37:48) Staying Calm when Things Are Hectic&lt;/p&gt;&lt;p&gt;(40:00) Work-Life Balance&lt;/p&gt;&lt;p&gt;(41:38) Introduction to Taylor&lt;/p&gt;&lt;p&gt;(43:17) How Personalities Affect Work Styles&lt;/p&gt;&lt;p&gt;(44:26) The Alluring Sides of Content Creation&lt;/p&gt;&lt;p&gt;(45:42) Taking Risks&lt;/p&gt;&lt;p&gt;(46:55) The Importance of a Supportive Team&lt;/p&gt;&lt;p&gt;(50:24) Speaking Up for Yourself&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Links:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.instagram.com/bethanystephens1/"&gt;Beth Stephens&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.instagram.com/viva.la.nat/"&gt;Natalia Reneaum&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.instagram.com/jillianmillion/"&gt;Jillian Wirtz&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.instagram.com/tiffanymetts/"&gt;Tiffany Metts&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.instagram.com/jordan_mcgarrah_/"&gt;Jordan Canter McGarrah&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.instagram.com/lo___scott/"&gt;Lauren Scott&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.instagram.com/taylorreese/"&gt;Taylor Reese &lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://soapboxinfluence.com/"&gt;Soapbox Influence&lt;/a&gt; &lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Quotes:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;“I love it when influencers write a long pitch for our campaigns. I think that’s so important because I can tell the content is going to reflect how passionate they are about the brand…you can see the difference when influencers actually use the product.”&lt;/em&gt; - Natalia Reneaum, (4:37)&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;em&gt;“One of the coolest things that has opened my eyes up to the influencer world is saying, ‘We have this product that’s two hard boiled eggs in a package. What do you do with it besides eat it and make it look good?’ And I’ve been surprised by how many recipes or ways that people use these small items.” &lt;/em&gt;- Jillian Wirtz, (11:49)&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;em&gt;“That’s what I’ve found rewarding is when a client’s happy and you know there’s so many different pieces to serving that client and influencers are the segue to that.”&lt;/em&gt; - Lauren Scott, (33:37)&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;em&gt;“It’s like the analogy of the duck paddling beneath the water. You don’t really see what’s going on because so much of what we do on behalf of our clients is super frenetic and I think our job is to make it look and feel very smooth and seamless for the client.”&lt;/em&gt; - Beth Stephens, (37:26)&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;em&gt;“One of the neat things about how we’re structured is that we’re looking to this vast audience across the US and asking, ‘What would you try? What do you think would be neat? What’s the trend and what could we do differently?’” &lt;/em&gt;- Beth Stephens, (46:12)&lt;/p&gt;
 </description>

On this unique episode of Social Proof, host Beth Stephens was joined by six of her fellow Soapboxers to talk about their favorite subject: influence. As Beth cycles through each team member, they expand on each of their roles at Soapbox, how these variou

On this unique episode of Social Proof, host Beth Stephens was joined by six of her fellow Soapboxers to talk about their favorite subject: influence. As Beth cycles through each team member, they expand on each of their roles at Soapbox, how these various roles interact with the world of influence differently, and how to navigate the relationship between influencer and client. 
 
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Influence in the Wild: Hot Takes on Influencer Marketing from the Soapbox Squad

Social Proof is a podcast about influence. In a world where anyone can call themselves an influencer, we dig into what makes certain people so compelling. Join us under the influence: we'll raise our glasses with captivating individuals and dig into what it means to build a personal brand and develop social proof.

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