Send us Fan MailEpisode Summary: In this insightful interview, social media strategist Tallie Proud shares her expertise on social listening, its misconceptions, and how organizations can better interpret online conversations to improve their communication strategies.Tallie's BIO: Tallie Proud is a UK-based freelance digital marketing consultant specializing in social media training, strategy, digital skills, and more. She previously worked for Social Simulator, a crisis preparedness agency, where she supported international organizations with crisis exercises and social media training. Before that, she was part of the award-winning digital team at The Church of England. You can find her on LinkedIn in/tallieproud or contact her via her website: www.tallieproud.com Support the showOur premiere sponsor, Social News Desk, has an exclusive offer for PIO Podcast listeners. Head over to socialnewsdesk.com/pio to get three months free when a qualifying agency signs up.