Confessions of an SEO®
Carolyn Holzman
Recent Episodes
Its almost like the move to Gemini was planned for a long, long time. Recent server logs revealed an expanded type of crawler with a distinctive pattern seen prior to the change to Mobile First on Halloween on October 2023.
Last week's episode
https://www.confessionsofanseo.com/podcast/vector-embedding-for-2025-alec-season-5-episode-47/
Mentioned in the show:
https://www.webmasterworld.com/search_engine_spiders/5111701.htm
Beta Sign up for Semantic Software - Google Form
Tools that I use and recommend:
Indexzilla -https://www.indexzilla.io (indexing technology)
SEO in ATX - SEO as a service
Youtube Channel -Confessions of An SEO®
https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panel
Interested in supporting this work and any seo testing?
Subscribe to Confessions of an SEO™ wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO™
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA
In this episode we're playing the 'connection' game again - using my favorite crayon, The Helpful Content System Analysis and how vector embedding explains in more engineering jargon the same thing I've been saying.
Don't worry I explain what I mean so it makes sense to an non-SEO person.
Beta Sign up - Google Form
Last week's episode
https://carolynholzman.com/breathing-through-the-noise-season-5-episode-46/
Mentioned in the show:
How HC and Gemini are aligned
https://www.americanwaymedia.com/gemini-and-helpful-content-timelines/
contains a playback of the episode as well as a graphic timeline of various events related to each one.
Indexation Research - Crawl Or No Crawl
Tools that I use and recommend:
Indexzilla -https://www.indexzilla.io (indexing technology)
SEO in ATX - SEO as a service
Youtube Channel -Confessions of An SEO®
https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panel
Interested in supporting this work and any seo testing?
Subscribe to Confessions of an SEO™ wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO™
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA
This week's topic was inspired from a Twitter post from Suganthan Mohanadasan suggesting that the SEO community has a mental health issue - we're arguing now over everything - no consensus anywhere.
And no one is talking about it.
Let's dive into this on this week's Confessions of an SEO.
Last week's episode
Mentioned in the show:
Twitter post
https://x.com/Suganthanmn/status/1990020182035861827
Indexation Research - Crawl Or No Crawl
Tools that I use and recommend:
Indexzilla -https://www.indexzilla.io (indexing technology)
SEO in ATX - SEO as a service
Youtube Channel -Confessions of An SEO®
https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panel
Interested in supporting this work and any seo testing?
Subscribe to Confessions of an SEO™ wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO™
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA
This week's topic is "What Do We Call What We Do?".
Is it still SEO? Or is is GEO or AIO?
Lots of discussions but ultimately I think there's a more accurate description - IRO - Information Retrieval Optimization.
IMHO we are doing is what we have always done - optimize for Information Retrieval.
Last week's episode
The Halloween Google Update That Never Happened
Mentioned in the show:
MORE speculation reported on "unannounced" Google update
https://www.seroundtable.com/google-search-ranking-volatility-nov7-40401.html
Indexation Research - Crawl Or No Crawl
Tools that I use and recommend:
Indexzilla -https://www.indexzilla.io (indexing technology)
SEO in ATX - SEO as a service
Youtube Channel -Confessions of An SEO®
https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panel
Interested in supporting this work and any seo testing?
Subscribe to Confessions of an SEO™ wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO™
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA
Thank you to Ahrefs for being the sponsor of this episode.
Check out the Webmaster Tools - https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025
This week's show topic is a response to the speculation of a Halloween Google Core Update. Since I had the data from all the dates in question, I thought it might be fun to go back as see if there were any alternate explanations for the volatility and ranking swings.
Spoiler alert!!! There are!
Last week's episode
Topical Cohesion vs Topical Authority
Mentioned in the show:
Speculation reported on "unannounced" Google update
https://www.seroundtable.com/google-search-ranking-volatility-october-28-40339.html
Indexation Research - Crawl Or No Crawl
Tools that I use and recommend:
Indexzilla -https://www.indexzilla.io (indexing technology)
SEO in ATX - SEO as a service
Ahrefs Marketing Platform - Webmaster Tools https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025
Youtube Channel -Confessions of An SEO®
https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panel
Interested in supporting this work and any seo testing?
Subscribe to Confessions of an SEO™ wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO™
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA