In this episode of Business RPG, we sit down with Craig Stern, CEO of Sunrise Leads and Content Wave, to learn about his unique approach to lead generation and building client relationships. Craig shares his entrepreneurial journey, from his first business attempts to developing innovative lead gen strategies that connect with clients across various industries. Known for his early adoption of LinkedIn as a lead generation tool, Craig has worked with clients ranging from Fortune 500 companies to unique startups, demonstrating his adaptability and expertise.Join us as Craig delves into:His background – From launching a mobile app to developing a lead generation agencyKey challenges and lessons – How he shifted from struggling entrepreneur to confident industry expertInnovative pitching – His technique for simplifying complex concepts and connecting with clientsLead quality vs. quantity – The importance of defining target clients and ensuring quality leadsThe future of lead generation – Insights on the evolving challenges of cold outreach and building credibilityWhether you're a business owner looking for lead-gen insights or an entrepreneur interested in Craig’s inspiring story, this episode is packed with value.Connect with Craig on LinkedIn: linkedin.com/in/cdstern