<p><strong>Today’s guest:</strong><br>SV Balasubramanyam, Founder &amp; CEO (Durfi.com)<br>Website: <a href="https://www.durfi.com/">https://www.durfi.com/</a> </p> <p><strong>You will learn:</strong><br>01:56Background - early career days in startups, supermarkets, and big companies. Instances which triggered to take the idea forward<br>08:47Importance of sleep and mattresses business in Indian context; market study &amp; research. Serving across India’s geography via e-commerce<br>12:50Self evaluate as an entrepreneur before the start. ZERO-ONE principle to start business.<br>17:13Founding team - What &amp; how was it managed in shaping up the Durfi business. Association with top brands in India. <br>19:10Standing out from the crowd with investment in Technology and R&amp;D in the sleep business, focusing on Customer needs. GSM foam, anti-bacterial, hemp seed oil infusion, breathable comfort layer..<br>25:46Marketing strategies adopted, and getting Customer adoption. 30K customers and more.<br>35:58You-tubers and social media plans for scaling the business<br>39:49COVID and other shaping challenges - initial days of identifying how to channelise. Raw materials cost impact and revenue<br>46:44Instances of business challenges &amp; turning them into opportunities<br>51:00Rapid fire round</p> <p><strong>Stay tuned! Be motivated! Thank you!!</strong><br></p> <p><em>Social Media handles:</em><br>Facebook:<a href="https://www.facebook.com/Indian-Startup-Stories-105427574797700">https://www.facebook.com/Indian-Startup-Stories-105427574797700</a><br>LinkedIn<a href="https://www.linkedin.com/in/indian-startup-stories-b4b385202">https://www.linkedin.com/in/indian-startup-stories-b4b385202</a><br>Twitter:<a href="https://twitter.com/IndianStartupS2">https://twitter.com/IndianStartupS2</a><br>Youtube:<a href="https://www.youtube.com/channel/UC38w7euU6JpLjyRb4Am7ugw">https://www.youtube.com/channel/UC38w7euU6JpLjyRb4Am7ugw</a><br>Instagram:<a href="https://www.instagram.com/theindianstartupstories/">https://www.instagram.com/theindianstartupstories/</a></p> <p>Music credit: The Right Direction by Shane Ivers - <a href="https://www.silvermansound.com">https://www.silvermansound.co</a>m</p>