Cracking the US MedTech Market: Distribution, Scale & What Really Works | Brian Hantzis
Breaking into the US MedTech market is slow, complex, and often misunderstood. In this episode, we’re joined by Brian Hantzis, a US medical device distributor who has built and scaled a specialist distribution business through organic growth and acquisitions. Brian shares an honest, behind-the-scenes look at how distribution really works in the United States and why so many manufacturers struggle to gain traction.We discuss:Why the US market takes years — not months — to crackThe difference between specialist and general distributorsWhat US hospitals actually care about when adopting new productsThe importance of clinical data, studies, and value analysisHow pricing, margins, and fair partnerships really workWhy MedTech distribution is consolidating — and what that means for foundersWatch on YouTube: https://youtu.be/3v8N7F2gGqoListen on Apple Podcast: https://podcasts.apple.com/gb/podcast/hands-on-business-the-h-files-unlocking-growth/id1548129226 📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes #podcast #distributors #distributor #healthcare #hfiles