In 1985, Coca-Cola made one of the boldest and most baffling moves in business history by replacing its iconic formula with New Coke. What followed was 79 days of media crap-storm. In this episode of The 80s and 90s Uncensored, host Milo Denison breaks down the Cola Wars, the data that led to the decision, and how New Coke became a case study in getting it completely wrong. It’s a story about brand loyalty and what happens when you mess with something people love. For More from the 80s and 90s visit Web: the80sand90s.com    Instagram: @The80sand90sCom  YouTube: The 80s and 90s Overlooked If you enjoy this episode, don't keep it a secret, tell a friend and/or share it on social media so others can experience it as well. Music used in this episode from Audiio.com