OpenAI turns to ads, while Anthropic puts an agent on your desktop. In Episode 191, Paul Roetzer and Mike Kaput analyze the arrival of "Claude Cowork," an autonomous agent that could replace entry-level tasks, and OpenAI’s decision to begin testing ads in ChatGPT. We also cover the explosive Elon Musk vs. OpenAI lawsuit, Apple’s choice to use Google Gemini for the next-generation Siri, and OpenAI’s rumored "AirPods killer" hardware. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:04:44 — AI Pulse 00:08:18 — OpenAI Begins Rolling Out Ads in ChatGPT 00:26:07 — Claude Cowork 00:37:08 — Elon Musk vs. OpenAI Goes Nuclear 00:49:49 — Elon Musk Walks Back Grok Undressing Capability After Backlash 00:53:43 — OpenAI’s Real-World Growth Data 00:56:43 — Personal Intelligence from Gemini 01:02:46 — Apple Picks Google for Siri Upgrade 01:05:31 — OpenAI’s AI Device May Try to Kill AirPods 01:08:54 — This Week’s AI-Native Chronicles 01:17:06 — Drama at Thinking Machines Lab 01:19:15 — Deepfakes Hit a Stunning New Level of Realism Today’s episode is also brought to you by our AI for Agencies Summit, a virtual event taking place from 12pm - 5pm ET on Thursday, February 12. The AI for Agencies Summit is designed for marketing agency practitioners and leaders who are ready to reinvent what’s possible in their business and embrace smarter technologies to accelerate transformation and value creation. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to www.aiforagencies.com  Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy