Pouring Purpose: Aamira Garba and the Story Behind LoveLee Wines
NOV 19, 202541 MIN
Pouring Purpose: Aamira Garba and the Story Behind LoveLee Wines
NOV 19, 202541 MIN
Description
How I Got Here with Dreena Whitfield Guest: Aamira Garba, Founder of LoveLee WinesIn this episode, Dreena sits down with Aamira Garba, the New Jersey–born founder of LoveLee Wines. They talk about the moment on a New Jersey Transit train that sparked a major life shift, the courage to enter an industry with so few Black women, and the discipline she pours into every bottle.Aamira shares how she blended her first wines without a license, built slowly while raising two daughters, and learned the business from the inside out. From her earliest blends to landing on VinePair’s Top 25 Pinot Noirs in the World, this conversation highlights purpose, persistence, and building a legacy with intention.This is Aamira Garba, and this is how she got here.Episode Chapters(00:00) - Introduction to Aamira Garba and LoveLee Wines
(00:30) - The Journey Begins: Discovering Wine
(03:06) - Early Challenges and Bootlegging Days
(03:43) - Balancing Life and Business
(09:47) - Naming the Brand: A Family Affair
(11:47) - Building the Brand: Self-Funding and Growth
(15:49) - Claiming Space in the Wine Industry
(17:52) - Celebrating Success and Overcoming Stereotypes
(20:48) - Challenges in the Wine Industry
(21:19) - Navigating the Three-Tier System
(22:48) - Building Relationships and Sales Skills
(24:16) - Finding the Right Vineyard Partner
(26:22) - The Wine Making Process
(27:31) - Staying Grounded and Inspired
(33:03) - Recognition and Self-Acceptance
(35:20) - Quickfire Questions and Final Thoughts
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