On the show today is Adam DuVander. Adam is the founder of Every Developer and author of Developer Marketing Does Not Exist.I wanted to bring him on because developers are perhaps one of the most difficult segments to market to. How dev tools get discovered, trialed, and implemented are very unique to other software.You'll hear about why content is at the heart of developer marketing, common mistakes made when marketing a developer-first product, and the parallels of developer marketing to no-code and web3.More on Adam:<ul><li><a href="http://twitter.com/adamd">@adamd on Twitter</a></li><li><a href="http://everydeveloper.com">Every Developer</a></li><li><a href="https://everydeveloper.com/developer-marketing/book/">Developer Marketing Does Not Exist</a></li></ul>Sponsored by <a href="http://agorapulse.com">Agorapulse</a>, <a href="http://ahrefs.com/webmaster-tools">Ahrefs</a>, <a href="http://thejuicehq.com">The Juice</a>, and <a href="http://fourtytwo.agency">42/Agency</a> — These are the Swipe Files sponsors for all of 2022. If you want to support the show, check them out and tell them Corey sent you.<a href="https://ctt.ac/1my_C">🙌 Thank Adam for coming on the show with a quick tweet</a>If you've got a question or takeaway you want to share from this episode, you can do so in the <a href="https://community.swipefiles.com/">Swipe Files community</a>. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at <a href="http://swipefiles.com/membership">swipefiles.com/membership</a>I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at <a href="http://swipefiles.com">swipefiles.com</a> You can also get my free newsletter <a href="https://dashboard.transistor.fm/shows/everything-is-marketing/episodes/peep-laja-conversion-optimization-data-vs-intuition-and-why-brand-is-the-ultimate-moat/swipefiles.com/marketing-weekly">Marketing Weekly</a>. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short <a href="https://swipefiles.com/podcast-review">review on Apple Podcasts</a> or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out <a href="https://heymarketers.com/">Hey Marketers</a>, a free job board I created just for marketing jobs.

 <a href="https://www.swipefiles.com/membership" rel="payment" title="★ Support this podcast ★">★ Support this podcast ★</a>

<description>
 &lt;p&gt;On the show today is Adam DuVander. Adam is the founder of Every Developer and author of Developer Marketing Does Not Exist.&lt;/p&gt;&lt;p&gt;I wanted to bring him on because developers are perhaps one of the most difficult segments to market to. How dev tools get discovered, trialed, and implemented are very unique to other software.&lt;/p&gt;&lt;p&gt;You'll hear about why content is at the heart of developer marketing, common mistakes made when marketing a developer-first product, and the parallels of developer marketing to no-code and web3.&lt;/p&gt;&lt;p&gt;More on Adam:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="http://twitter.com/adamd"&gt;@adamd on Twitter&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="http://everydeveloper.com"&gt;Every Developer&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://everydeveloper.com/developer-marketing/book/"&gt;Developer Marketing Does Not Exist&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Sponsored by &lt;/strong&gt;&lt;a href="http://agorapulse.com"&gt;&lt;strong&gt;Agorapulse&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;, &lt;/strong&gt;&lt;a href="http://ahrefs.com/webmaster-tools"&gt;&lt;strong&gt;Ahrefs&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;, &lt;/strong&gt;&lt;a href="http://thejuicehq.com"&gt;&lt;strong&gt;The Juice&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;, and &lt;/strong&gt;&lt;a href="http://fourtytwo.agency"&gt;&lt;strong&gt;42/Agency&lt;/strong&gt;&lt;/a&gt; — These are the Swipe Files sponsors for all of 2022. If you want to support the show, check them out and tell them Corey sent you.&lt;/p&gt;&lt;p&gt;&lt;a href="https://ctt.ac/1my_C"&gt;🙌 Thank Adam for coming on the show with a quick tweet&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you've got a question or takeaway you want to share from this episode, you can do so in the &lt;a href="https://community.swipefiles.com/"&gt;Swipe Files community&lt;/a&gt;. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at &lt;a href="http://swipefiles.com/membership"&gt;swipefiles.com/membership&lt;/a&gt;&lt;/p&gt;&lt;p&gt;I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at &lt;a href="http://swipefiles.com"&gt;swipefiles.com&lt;/a&gt; You can also get my free newsletter &lt;a href="https://dashboard.transistor.fm/shows/everything-is-marketing/episodes/peep-laja-conversion-optimization-data-vs-intuition-and-why-brand-is-the-ultimate-moat/swipefiles.com/marketing-weekly"&gt;Marketing Weekly&lt;/a&gt;. It's a curated digest of the best marketing content in your inbox every Sunday morning.&lt;/p&gt;&lt;p&gt;If you enjoy the podcast, would you &lt;strong&gt;please consider leaving a short &lt;/strong&gt;&lt;a href="https://swipefiles.com/podcast-review"&gt;&lt;strong&gt;review on Apple Podcasts&lt;/strong&gt;&lt;/a&gt; or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!&lt;/p&gt;&lt;p&gt;Looking for marketing jobs? Check out &lt;a href="https://heymarketers.com/"&gt;Hey Marketers&lt;/a&gt;, a free job board I created just for marketing jobs.&lt;/p&gt;
&lt;strong&gt;
 &lt;a href="https://www.swipefiles.com/membership" rel="payment" title="★ Support this podcast ★"&gt;★ Support this podcast ★&lt;/a&gt;
&lt;/strong&gt;
 </description>

Adam is the author of Developer Marketing Does Not Exist and previously worked for ProgrammableWeb, Zapier, and Sendgrid. 

Adam DuVander — Developer Marketing & The DEV Content Framework

On the show today is Amanda Natividad. Amanda is the Marketing Architect at SparkToro and previously the Head of Marketing at Growth Machine.I wanted to bring her on because Amanda is a prolific marketer with experience in content marketing across B2C brands like FitBit and Liftopia as well as B2B with Growth Machine and their client base. She's amassed a Twitter following of over 36k. And she's an expert in all things digital PR and content strategy.You'll hear about the idea of permissionless co-marketing, product-led content, and how SparkToro is leveraging live Office Hours to move the needle on product adoption and retention.More on Amanda:<ul><li><a href="https://twitter.com/amandanat">@amandanat on Twitter</a></li><li><a href="http://amandanat.com">amandanat.com</a></li><li><a href="https://amandanat.com/subscribe/">The Menu newsletter</a></li><li><a href="https://www.crowdcast.io/sparktoro_official">SparkToro Office Hours</a></li><li><a href="https://sparktoro.com/audience-research-newsletter">Audience research newsletter</a></li></ul>Mentions:<ul><li><a href="https://blog.wealthfront.com/announcing-2021-career-launching-companies/">Wealthfront's career building companies</a></li><li><a href="https://www.demandcurve.com/teardowns">Demand Curve</a></li></ul><a href="https://riverside.fm/corey">Sponsored by Riverside</a> — It’s what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It’s made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at <a href="https://riverside.fm/corey">riverside.fm</a><a href="https://ctt.ac/1my_C">🙌 Thank Amanda for coming on the show with a quick tweet</a>If you've got a question or takeaway you want to share from this episode, you can do so in the <a href="https://community.swipefiles.com/">Swipe Files community</a>. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at <a href="http://swipefiles.com/membership">swipefiles.com/membership</a>I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at <a href="http://swipefiles.com">swipefiles.com</a> You can also get my free newsletter <a href="https://dashboard.transistor.fm/shows/everything-is-marketing/episodes/peep-laja-conversion-optimization-data-vs-intuition-and-why-brand-is-the-ultimate-moat/swipefiles.com/marketing-weekly">Marketing Weekly</a>. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short <a href="https://swipefiles.com/podcast-review">review on Apple Podcasts</a> or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out <a href="https://heymarketers.com/">Hey Marketers</a>, a free job board I created just for marketing jobs.

 <a href="https://www.swipefiles.com/membership" rel="payment" title="★ Support this podcast ★">★ Support this podcast ★</a>

<description>
 &lt;p&gt;On the show today is Amanda Natividad. Amanda is the Marketing Architect at SparkToro and previously the Head of Marketing at Growth Machine.&lt;/p&gt;&lt;p&gt;I wanted to bring her on because Amanda is a prolific marketer with experience in content marketing across B2C brands like FitBit and Liftopia as well as B2B with Growth Machine and their client base. She's amassed a Twitter following of over 36k. And she's an expert in all things digital PR and content strategy.&lt;/p&gt;&lt;p&gt;You'll hear about the idea of permissionless co-marketing, product-led content, and how SparkToro is leveraging live Office Hours to move the needle on product adoption and retention.&lt;/p&gt;&lt;p&gt;More on Amanda:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://twitter.com/amandanat"&gt;@amandanat on Twitter&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="http://amandanat.com"&gt;amandanat.com&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://amandanat.com/subscribe/"&gt;The Menu newsletter&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.crowdcast.io/sparktoro_official"&gt;SparkToro Office Hours&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://sparktoro.com/audience-research-newsletter"&gt;Audience research newsletter&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Mentions:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://blog.wealthfront.com/announcing-2021-career-launching-companies/"&gt;Wealthfront's career building companies&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.demandcurve.com/teardowns"&gt;Demand Curve&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;a href="https://riverside.fm/corey"&gt;&lt;strong&gt;Sponsored by Riverside&lt;/strong&gt;&lt;/a&gt; — It’s what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio &lt;em&gt;and&lt;/em&gt; video tracks. Separate HD recordings, an iOS app, automatic transcription… It’s made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at &lt;a href="https://riverside.fm/corey"&gt;riverside.fm&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://ctt.ac/1my_C"&gt;🙌 Thank Amanda for coming on the show with a quick tweet&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you've got a question or takeaway you want to share from this episode, you can do so in the &lt;a href="https://community.swipefiles.com/"&gt;Swipe Files community&lt;/a&gt;. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at &lt;a href="http://swipefiles.com/membership"&gt;swipefiles.com/membership&lt;/a&gt;&lt;/p&gt;&lt;p&gt;I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at &lt;a href="http://swipefiles.com"&gt;swipefiles.com&lt;/a&gt; You can also get my free newsletter &lt;a href="https://dashboard.transistor.fm/shows/everything-is-marketing/episodes/peep-laja-conversion-optimization-data-vs-intuition-and-why-brand-is-the-ultimate-moat/swipefiles.com/marketing-weekly"&gt;Marketing Weekly&lt;/a&gt;. It's a curated digest of the best marketing content in your inbox every Sunday morning.&lt;/p&gt;&lt;p&gt;If you enjoy the podcast, would you &lt;strong&gt;please consider leaving a short &lt;/strong&gt;&lt;a href="https://swipefiles.com/podcast-review"&gt;&lt;strong&gt;review on Apple Podcasts&lt;/strong&gt;&lt;/a&gt; or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!&lt;/p&gt;&lt;p&gt;Looking for marketing jobs? Check out &lt;a href="https://heymarketers.com/"&gt;Hey Marketers&lt;/a&gt;, a free job board I created just for marketing jobs.&lt;/p&gt;
&lt;strong&gt;
 &lt;a href="https://www.swipefiles.com/membership" rel="payment" title="★ Support this podcast ★"&gt;★ Support this podcast ★&lt;/a&gt;
&lt;/strong&gt;
 </description>

Amanda is the Marketing Architect at SparkToro and previously the Head of Marketing at Growth Machine.

Amanda Natividad — Permissionless Co-marketing, Product-Led Content, & Cold Email Outreach

On the show today is Guillaume Moubeche. Guillaume is the founder of Lemlist, an email automation tool for sales.I wanted to bring him on because Lemlist has managed to scale past $10M ARR in just a few years in a very competitive category. How? Exceptional marketing. Guillaume and the Lemlist team have built an impressive marketing engine by thinking like a media company. LinkedIn, YouTube, masterclasses, social media... they've found winning formulas for multiple channels.You'll hear about how they've evolved their content with the LinkedIn algorithm, how they use paid masterclasses to acquire customers, and why they're investing in a video docuseries.More on Guillaume:<ul><li><a href="https://twitter.com/GuillaumeMbh">@GuillaumeMbh on Twitter</a></li><li><a href="http://lemlist.com">Lemlist</a></li></ul><a href="https://riverside.fm/corey">Sponsored by Riverside</a> — It’s what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It’s made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at <a href="https://riverside.fm/corey">riverside.fm</a><a href="https://ctt.ac/1my_C">🙌 Thank Guillaume for coming on the show with a quick tweet</a>If you've got a question or takeaway you want to share from this episode, you can do so in the <a href="https://community.swipefiles.com/">Swipe Files community</a>. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at <a href="http://swipefiles.com/membership">swipefiles.com/membership</a>I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at <a href="http://swipefiles.com">swipefiles.com</a> You can also get my free newsletter <a href="https://dashboard.transistor.fm/shows/everything-is-marketing/episodes/peep-laja-conversion-optimization-data-vs-intuition-and-why-brand-is-the-ultimate-moat/swipefiles.com/marketing-weekly">Marketing Weekly</a>. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short <a href="https://swipefiles.com/podcast-review">review on Apple Podcasts</a> or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out <a href="https://heymarketers.com/">Hey Marketers</a>, a free job board I created just for marketing jobs.

 <a href="https://www.swipefiles.com/membership" rel="payment" title="★ Support this podcast ★">★ Support this podcast ★</a>

<description>
 &lt;p&gt;On the show today is Guillaume Moubeche. Guillaume is the founder of Lemlist, an email automation tool for sales.&lt;/p&gt;&lt;p&gt;I wanted to bring him on because Lemlist has managed to scale past $10M ARR in just a few years in a very competitive category. How? Exceptional marketing. Guillaume and the Lemlist team have built an impressive marketing engine by thinking like a media company. LinkedIn, YouTube, masterclasses, social media... they've found winning formulas for multiple channels.&lt;/p&gt;&lt;p&gt;You'll hear about how they've evolved their content with the LinkedIn algorithm, how they use paid masterclasses to acquire customers, and why they're investing in a video docuseries.&lt;/p&gt;&lt;p&gt;More on Guillaume:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://twitter.com/GuillaumeMbh"&gt;@GuillaumeMbh on Twitter&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="http://lemlist.com"&gt;Lemlist&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;a href="https://riverside.fm/corey"&gt;&lt;strong&gt;Sponsored by Riverside&lt;/strong&gt;&lt;/a&gt; — It’s what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio &lt;em&gt;and&lt;/em&gt; video tracks. Separate HD recordings, an iOS app, automatic transcription… It’s made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at &lt;a href="https://riverside.fm/corey"&gt;riverside.fm&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://ctt.ac/1my_C"&gt;🙌 Thank Guillaume for coming on the show with a quick tweet&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you've got a question or takeaway you want to share from this episode, you can do so in the &lt;a href="https://community.swipefiles.com/"&gt;Swipe Files community&lt;/a&gt;. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at &lt;a href="http://swipefiles.com/membership"&gt;swipefiles.com/membership&lt;/a&gt;&lt;/p&gt;&lt;p&gt;I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at &lt;a href="http://swipefiles.com"&gt;swipefiles.com&lt;/a&gt; You can also get my free newsletter &lt;a href="https://dashboard.transistor.fm/shows/everything-is-marketing/episodes/peep-laja-conversion-optimization-data-vs-intuition-and-why-brand-is-the-ultimate-moat/swipefiles.com/marketing-weekly"&gt;Marketing Weekly&lt;/a&gt;. It's a curated digest of the best marketing content in your inbox every Sunday morning.&lt;/p&gt;&lt;p&gt;If you enjoy the podcast, would you &lt;strong&gt;please consider leaving a short &lt;/strong&gt;&lt;a href="https://swipefiles.com/podcast-review"&gt;&lt;strong&gt;review on Apple Podcasts&lt;/strong&gt;&lt;/a&gt; or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!&lt;/p&gt;&lt;p&gt;Looking for marketing jobs? Check out &lt;a href="https://heymarketers.com/"&gt;Hey Marketers&lt;/a&gt;, a free job board I created just for marketing jobs.&lt;/p&gt;
&lt;strong&gt;
 &lt;a href="https://www.swipefiles.com/membership" rel="payment" title="★ Support this podcast ★"&gt;★ Support this podcast ★&lt;/a&gt;
&lt;/strong&gt;
 </description>

Guillaume is the founder of Lemlist, an email automation tool for sales.

Guillaume Moubeche — Bootstrapping to $10M+ ARR, Marketing Like a Media Company, & Positioning in a Crowded Market

On the show today is Bryan Wish. Bryan is the founder of BW Missions, which works with creators and authors to scale their content and products.I wanted to bring him on because Bryan has worked with high-profile authors like Nir Eyal and Allen Gannett. Successful book launches are great case studies for what successful marketing looks like. Bryan also has a lot of thoughts on the future of creators, content, and personal brands.You'll hear about modern PR tactics, community building as a part of your marketing strategy, and how to make a book a best-seller.More on Bryan:<ul><li><a href="https://twitter.com/bryanwish_">@bryanwish_ on Twitter</a></li><li><a href="https://bwmissions.com/">BW Missions</a></li></ul><a href="https://riverside.fm/corey">Sponsored by Riverside</a> — It’s what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It’s made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at <a href="https://riverside.fm/corey">riverside.fm</a><a href="https://ctt.ac/1my_C">🙌 Thank Bryan for coming on the show with a quick tweet</a>If you've got a question or takeaway you want to share from this episode, you can do so in the <a href="https://community.swipefiles.com/">Swipe Files community</a>. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at <a href="http://swipefiles.com/membership">swipefiles.com/membership</a>I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at <a href="http://swipefiles.com">swipefiles.com</a> You can also get my free newsletter <a href="https://dashboard.transistor.fm/shows/everything-is-marketing/episodes/peep-laja-conversion-optimization-data-vs-intuition-and-why-brand-is-the-ultimate-moat/swipefiles.com/marketing-weekly">Marketing Weekly</a>. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short <a href="https://swipefiles.com/podcast-review">review on Apple Podcasts</a> or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs?Check out <a href="https://heymarketers.com/">Hey Marketers</a>, a free job board I created just for marketing jobs.

 <a href="https://www.swipefiles.com/membership" rel="payment" title="★ Support this podcast ★">★ Support this podcast ★</a>

<description>
 &lt;p&gt;On the show today is Bryan Wish. Bryan is the founder of BW Missions, which works with creators and authors to scale their content and products.&lt;/p&gt;&lt;p&gt;I wanted to bring him on because Bryan has worked with high-profile authors like Nir Eyal and Allen Gannett. Successful book launches are great case studies for what successful marketing looks like. Bryan also has a lot of thoughts on the future of creators, content, and personal brands.&lt;/p&gt;&lt;p&gt;You'll hear about modern PR tactics, community building as a part of your marketing strategy, and how to make a book a best-seller.&lt;/p&gt;&lt;p&gt;More on Bryan:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://twitter.com/bryanwish_"&gt;@bryanwish_ on Twitter&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://bwmissions.com/"&gt;BW Missions&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;a href="https://riverside.fm/corey"&gt;&lt;strong&gt;Sponsored by Riverside&lt;/strong&gt;&lt;/a&gt; — It’s what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio &lt;em&gt;and&lt;/em&gt; video tracks. Separate HD recordings, an iOS app, automatic transcription… It’s made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at &lt;a href="https://riverside.fm/corey"&gt;riverside.fm&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://ctt.ac/1my_C"&gt;🙌 Thank Bryan for coming on the show with a quick tweet&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you've got a question or takeaway you want to share from this episode, you can do so in the &lt;a href="https://community.swipefiles.com/"&gt;Swipe Files community&lt;/a&gt;. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at &lt;a href="http://swipefiles.com/membership"&gt;swipefiles.com/membership&lt;/a&gt;&lt;/p&gt;&lt;p&gt;I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at &lt;a href="http://swipefiles.com"&gt;swipefiles.com&lt;/a&gt; You can also get my free newsletter &lt;a href="https://dashboard.transistor.fm/shows/everything-is-marketing/episodes/peep-laja-conversion-optimization-data-vs-intuition-and-why-brand-is-the-ultimate-moat/swipefiles.com/marketing-weekly"&gt;Marketing Weekly&lt;/a&gt;. It's a curated digest of the best marketing content in your inbox every Sunday morning.&lt;/p&gt;&lt;p&gt;If you enjoy the podcast, would you &lt;strong&gt;please consider leaving a short &lt;/strong&gt;&lt;a href="https://swipefiles.com/podcast-review"&gt;&lt;strong&gt;review on Apple Podcasts&lt;/strong&gt;&lt;/a&gt; or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!&lt;/p&gt;&lt;p&gt;Looking for marketing jobs?&lt;/p&gt;&lt;p&gt;Check out &lt;a href="https://heymarketers.com/"&gt;Hey Marketers&lt;/a&gt;, a free job board I created just for marketing jobs.&lt;/p&gt;
&lt;strong&gt;
 &lt;a href="https://www.swipefiles.com/membership" rel="payment" title="★ Support this podcast ★"&gt;★ Support this podcast ★&lt;/a&gt;
&lt;/strong&gt;
 </description>

Bryan is the founder of BW Missions, which works with creators and authors to scale their content and products.

Bryan Wish — The Book Marketing Playbook, Partnering with Allen Gannett and Nir Eyal, & Marketing for Creators

On the show today is Ran Segall. Ran is the founder of Flux Academy, which offers courses on web design, freelancing, and Webflow.I wanted to bring him on because Ran is one of the most successful course creators I know. Flux Academy does over $2M/yr in sales with a very small, lean team. And it all started with Ran's YouTube channel and running workshops at local tech meetups.You'll hear about how Ran creates so much video content, how they've diversified channels across search, video, and social media, and his approach to course production.More on Ran:<ul><li><a href="https://twitter.com/ransegall">@ransegall on Twitter</a></li><li><a href="https://www.flux-academy.com/">Flux Academy</a></li></ul>Mentions:<ul><li><a href="https://twitter.com/george__mack/status/1449790330304401411?s=20">George Mac tweet</a></li></ul><a href="https://riverside.fm/corey">Sponsored by Riverside</a> — It’s what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It’s made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at <a href="https://riverside.fm/corey">riverside.fm</a><a href="https://ctt.ac/1my_C">🙌 Thank Ran for coming on the show with a quick tweet</a>If you've got a question or takeaway you want to share from this episode, you can do so in the <a href="https://community.swipefiles.com/">Swipe Files community</a>. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at <a href="http://swipefiles.com/membership">swipefiles.com/membership</a>I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at <a href="http://swipefiles.com">swipefiles.com</a> You can also get my free newsletter <a href="https://dashboard.transistor.fm/shows/everything-is-marketing/episodes/peep-laja-conversion-optimization-data-vs-intuition-and-why-brand-is-the-ultimate-moat/swipefiles.com/marketing-weekly">Marketing Weekly</a>. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short <a href="https://swipefiles.com/podcast-review">review on Apple Podcasts</a> or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out <a href="https://heymarketers.com/">Hey Marketers</a>, a free job board I created just for marketing jobs.

 <a href="https://www.swipefiles.com/membership" rel="payment" title="★ Support this podcast ★">★ Support this podcast ★</a>

<description>
 &lt;p&gt;On the show today is Ran Segall. Ran is the founder of Flux Academy, which offers courses on web design, freelancing, and Webflow.&lt;/p&gt;&lt;p&gt;I wanted to bring him on because Ran is one of the most successful course creators I know. Flux Academy does over $2M/yr in sales with a very small, lean team. And it all started with Ran's YouTube channel and running workshops at local tech meetups.&lt;/p&gt;&lt;p&gt;You'll hear about how Ran creates so much video content, how they've diversified channels across search, video, and social media, and his approach to course production.&lt;/p&gt;&lt;p&gt;More on Ran:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://twitter.com/ransegall"&gt;@ransegall on Twitter&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.flux-academy.com/"&gt;Flux Academy&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Mentions:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://twitter.com/george__mack/status/1449790330304401411?s=20"&gt;George Mac tweet&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;a href="https://riverside.fm/corey"&gt;&lt;strong&gt;Sponsored by Riverside&lt;/strong&gt;&lt;/a&gt; — It’s what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio &lt;em&gt;and&lt;/em&gt; video tracks. Separate HD recordings, an iOS app, automatic transcription… It’s made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at &lt;a href="https://riverside.fm/corey"&gt;riverside.fm&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://ctt.ac/1my_C"&gt;🙌 Thank Ran for coming on the show with a quick tweet&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If you've got a question or takeaway you want to share from this episode, you can do so in the &lt;a href="https://community.swipefiles.com/"&gt;Swipe Files community&lt;/a&gt;. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at &lt;a href="http://swipefiles.com/membership"&gt;swipefiles.com/membership&lt;/a&gt;&lt;/p&gt;&lt;p&gt;I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at &lt;a href="http://swipefiles.com"&gt;swipefiles.com&lt;/a&gt; You can also get my free newsletter &lt;a href="https://dashboard.transistor.fm/shows/everything-is-marketing/episodes/peep-laja-conversion-optimization-data-vs-intuition-and-why-brand-is-the-ultimate-moat/swipefiles.com/marketing-weekly"&gt;Marketing Weekly&lt;/a&gt;. It's a curated digest of the best marketing content in your inbox every Sunday morning.&lt;/p&gt;&lt;p&gt;If you enjoy the podcast, would you &lt;strong&gt;please consider leaving a short &lt;/strong&gt;&lt;a href="https://swipefiles.com/podcast-review"&gt;&lt;strong&gt;review on Apple Podcasts&lt;/strong&gt;&lt;/a&gt; or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!&lt;/p&gt;&lt;p&gt;Looking for marketing jobs? Check out &lt;a href="https://heymarketers.com/"&gt;Hey Marketers&lt;/a&gt;, a free job board I created just for marketing jobs.&lt;/p&gt;
&lt;strong&gt;
 &lt;a href="https://www.swipefiles.com/membership" rel="payment" title="★ Support this podcast ★"&gt;★ Support this podcast ★&lt;/a&gt;
&lt;/strong&gt;
 </description>

Ran is the founder of Flux Academy, which offers courses on web design, freelancing, and Webflow.

Ran Segall — Building a $2M/yr Course Business, YouTube as Marketing, & Teaching Webflow

Join host Corey Haines as he explores marketing in all its facets and dimensions through conversations with honest marketers, entrepreneurs, and even people who don't consider themselves marketers at all. This podcast will help you get out of your echo chamber and create unique marketing by learning from vastly different types of people, strategies, and industries.

Join host Corey Haines as he explores marketing in all its facets and dimensions through conversations with honest marketers, entrepreneurs, and even people who don't consider themselves marketers at all.

Everything Is Marketing

Details

Recent Episodes