<description>&lt;p dir="ltr"&gt;On this episode, &lt;a href= "https://www.linkedin.com/in/megan-black-958848/"&gt;Megan Black&lt;/a&gt;, Vice President of Digital Marketing and Media at &lt;a href= "https://www.linkedin.com/company/sephora/"&gt;Sephora&lt;/a&gt;, shares insights on how Sephora is navigating the fast-paced marketing cycle. She also discusses the impact of Gen Z on creative strategies, the shift toward an omni-channel approach and the challenges of letting go of past successes to innovate for the future.&lt;/p&gt; &lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;Key Takeaways:&lt;/p&gt; &lt;p dir="ltr"&gt;(06:24) Balancing strategic bets with the need for continuous innovation.&lt;/p&gt; &lt;p dir="ltr"&gt;(12:26) Letting go of past successes to embrace new strategies for future growth.&lt;/p&gt; &lt;p dir="ltr"&gt;(15:05) How Gen Z is influencing Sephora’s creative direction&lt;/p&gt; &lt;p dir="ltr"&gt;(16:34) The role of creators in Sephora’s marketing strategy.&lt;/p&gt; &lt;p dir="ltr"&gt;22:51) The importance of an omni-channel approach and breaking down silos.&lt;/p&gt; &lt;p dir="ltr"&gt;(26:51) The seamless integration of digital and in-store experiences.&lt;/p&gt; &lt;p dir="ltr"&gt;(29:22) Predictions for the future of marketing, including the blending of brand and performance.&lt;/p&gt; &lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;Resources Mentioned:&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href= "https://www.linkedin.com/in/megan-black-958848/"&gt;Megan Black&lt;/a&gt; -&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href= "https://www.linkedin.com/in/megan-black-958848/"&gt;https://www.linkedin.com/in/megan-black-958848/&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href= "https://www.linkedin.com/company/sephora/"&gt;Sephora&lt;/a&gt; -&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href= "https://www.linkedin.com/company/sephora/"&gt;https://www.linkedin.com/company/sephora/&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href="https://www.sephora.com"&gt;Sephora&lt;/a&gt; -&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href= "https://www.sephora.com"&gt;https://www.sephora.com&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt; &lt;/p&gt; &lt;p dir="ltr"&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing&lt;/p&gt;</description>

Meta Business, Innovation and Technology Podcast

Meta

Marketing in the Age of Disruption: Insights from Sephora and Meta

OCT 23, 202432 MIN
Meta Business, Innovation and Technology Podcast

Marketing in the Age of Disruption: Insights from Sephora and Meta

OCT 23, 202432 MIN

Description

On this episode, Megan Black, Vice President of Digital Marketing and Media at Sephora, shares insights on how Sephora is navigating the fast-paced marketing cycle. She also discusses the impact of Gen Z on creative strategies, the shift toward an omni-channel approach and the challenges of letting go of past successes to innovate for the future.

 

Key Takeaways:

(06:24) Balancing strategic bets with the need for continuous innovation.

(12:26) Letting go of past successes to embrace new strategies for future growth.

(15:05) How Gen Z is influencing Sephora’s creative direction

(16:34) The role of creators in Sephora’s marketing strategy.

22:51) The importance of an omni-channel approach and breaking down silos.

(26:51) The seamless integration of digital and in-store experiences.

(29:22) Predictions for the future of marketing, including the blending of brand and performance.

 

Resources Mentioned:

Megan Black -

https://www.linkedin.com/in/megan-black-958848/

Sephora -

https://www.linkedin.com/company/sephora/

Sephora -

https://www.sephora.com

 

 

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing