<p>Summary</p><br><p>In this episode, host Greg interviews Indy Khabra, co-founder of LiveWire, a digital marketing agency focused on gaming audiences. They discuss the intersection of digital marketing and gaming, exploring how brands can effectively engage with gamers without being intrusive. Indy shares insights on the evolution of LiveWire, the importance of understanding player demographics, and the successful integration of brands in games like Fortnite. The conversation also explores future trends in gaming, including the rise of cloud gaming and the enduring popularity of collectibles.</p><br><p>Chapters</p><br><p>00:00 Introduction to Digital Marketing in Gaming</p><p>01:27 The Evolution of LiveWire and Gaming Audiences</p><p>02:38 Navigating Brand Integration in Games</p><p>07:50 The Process of Brand and Game Developer Collaboration</p><p>11:17 Why Brands Flock to Fortnite</p><p>12:27 The Unique Engagement of Gaming Media</p><p>15:35 The Impact of Marketing on Game Success</p><p>17:01 Future Trends in Gaming and Brand Marketing</p><p>22:07 Successful Campaigns and Crossovers in Gaming</p><p>24:41 Personal Favorites and the Future of Gaming Collectibles</p><br><p>Join the <a href="https://www.gzchopshoppodcast.com/newsletter/" rel="noopener noreferrer" target="_blank">newsletter</a></p><br><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/gzchopshop">http://supporter.acast.com/gzchopshop</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

GZ Chop Shop Gaming Podcast

OSN Media Entertainment

Connecting Brands with Gamers: Insights from LiveWire

OCT 20, 202528 MIN
GZ Chop Shop Gaming Podcast

Connecting Brands with Gamers: Insights from LiveWire

OCT 20, 202528 MIN

Description

<p>Summary</p><br><p>In this episode, host Greg interviews Indy Khabra, co-founder of LiveWire, a digital marketing agency focused on gaming audiences. They discuss the intersection of digital marketing and gaming, exploring how brands can effectively engage with gamers without being intrusive. Indy shares insights on the evolution of LiveWire, the importance of understanding player demographics, and the successful integration of brands in games like Fortnite. The conversation also explores future trends in gaming, including the rise of cloud gaming and the enduring popularity of collectibles.</p><br><p>Chapters</p><br><p>00:00 Introduction to Digital Marketing in Gaming</p><p>01:27 The Evolution of LiveWire and Gaming Audiences</p><p>02:38 Navigating Brand Integration in Games</p><p>07:50 The Process of Brand and Game Developer Collaboration</p><p>11:17 Why Brands Flock to Fortnite</p><p>12:27 The Unique Engagement of Gaming Media</p><p>15:35 The Impact of Marketing on Game Success</p><p>17:01 Future Trends in Gaming and Brand Marketing</p><p>22:07 Successful Campaigns and Crossovers in Gaming</p><p>24:41 Personal Favorites and the Future of Gaming Collectibles</p><br><p>Join the <a href="https://www.gzchopshoppodcast.com/newsletter/" rel="noopener noreferrer" target="_blank">newsletter</a></p><br><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/gzchopshop">http://supporter.acast.com/gzchopshop</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>