Good afternoon everybody and welcome to this week's Six Sessions.I’m excited to introduce today’s guest because he is one of only a handful of people where I genuinely look forward to seeing his Linkedin posts.I’d go as far as saying he’s the funniest person in my feed with a healthy dose of sarcasm mixed with relatability.Honestly, he’s someone I admire and outright wished I was that funny.Today is about copy - the stuff that can make the difference between a sale and someone walking away - but it’s also about humour.It’s about positioning and it’s about growing a personal brand - a term I was specifically asked to use by today’s guest.This session is going to be about growth through words - and moving away from the drivel everyone else is postingHe’s someone who has professionally always been a wordsmith, from football journalism to writing university web copy to agency side to running his own renowned copy shop - with clients like Nespresso, Landrover and the BBC.I also have absolutely no idea what he does in his spare time, as I’ve not asked him yet but he is our first Six Session scouser and also the only guest I’ve ever Rick Rolled prior to a talk.The Six Sessions have given me the opportunity to chat with some amazing people in the growth space and today’s guest definitely ticks that box.These chats are designed to be short and sweet… and hopefully full of insight.And it’s definitely unfiltered - which is the fun bit… and may or may not be pushed to its limits today.Joining us from Liverpool, it’s my pleasure to introduce to you, Dave Harland - The Word Man.