MC Fireside Chats -June 3rd, 2026

JUN 3, 202664 MIN
MC Fireside Chats, an Outdoor Hospitality Podcast

MC Fireside Chats -June 3rd, 2026

JUN 3, 202664 MIN

Description

The June 3, 2026, episode of MC Fireside Chats brought together a diverse panel of industry experts to unpack the current state of the outdoor hospitality market. Host Brian Searl was joined by recurring guests Scott Bahr of Cairn Consulting Group and Simon Neal of CampMap, alongside special guests Paul Bosley of Business Finance Depot and Ed O. Bridgman of EOB Consulting. The conversation quickly dove into the macroeconomic realities facing the sector, highlighting a distinct divergence between the traditional RV market and the rapidly expanding glamping industry. As the first week of the month, the discussion stayed true to its theme of exploring market trends, data, and actionable insights for campground and resort owners.Scott Bahr opened the core discussion by sharing his main takeaways from the recent RVs Move America week. He noted a palpably serious tone among industry leaders, driven by a significant slowdown in RV shipments and retail sales, which are currently down nearly 18% and 10% year-over-year, respectively. Instead of merely identifying problems, Bahr observed that manufacturers and industry advocates are now actively seeking concrete solutions to stimulate the market. A major concern discussed was the declining participation rate among Generation Z, a demographic that is crucial for the future health of both RV manufacturing and campground occupancy.Despite the headwinds in the traditional RV space, Paul Bosley highlighted the explosive and resilient growth within the glamping sector. He noted that his finance company is seeing more activity from glamping developers than traditional RV parks, a trend validated by massive institutional moves, such as Marriott launching its own glamping division. Bosley explained that the financial barrier to entry for glamping can be much lower, with projects ranging from a few hundred thousand dollars to develop a couple of acres with tiny homes, making it an attractive secondary income stream for landowners. This influx of creative, alternative accommodations is capturing the attention of the broader hotel and franchise industries.Ed O. Bridgman provided a contrasting perspective on the sheer scale of modern RV destination development. While small glamping sites are proliferating, Bridgman revealed he is currently consulting on massive projects, including a $150 million RV destination that also integrates a traditional hotel on its 153-acre footprint. He emphasized that despite economic concerns, premium, well-designed outdoor hospitality properties are maintaining strong occupancy rates and are largely shielded from the downturn affecting mid-market, transient RV parks. This points to a "K-shaped" economic reality within the industry, where luxury and highly amenitized resorts continue to thrive while standard mom-and-pop campgrounds face tighter margins.A surprising driver of new RV park development, according to Bridgman, is the nationwide boom in data center construction, particularly in the Northeast. These massive infrastructure projects require thousands of temporary construction and tech workers who often live full-time in RVs for months at a time. This has created an urgent, localized demand for functional, long-term RV communities rather than transient vacation parks. Bridgman noted that local governments, eager to secure the tax revenue from data centers, are heavily expediting the permitting and development processes for these essential worker RV communities.Providing an international perspective, Simon Neal shared updates from the European camping market, which is experiencing its own set of macroeconomic uncertainties. Early season bookings in Europe have seen a slight dip, mirroring global economic caution, though Neal anticipates a last-minute surge as summer weather improves. A prominent trend emerging across European sites is the search for "comfort" and a strong return to family-oriented travel. European travelers are increasingly seeking out high-end, resort-style amenities such as private pools and premium cabins, even within otherwise standard campgrounds.The conversation then shifted to a fascinating comparison of site development costs between Europe and the United States. Neal shared that a well-appointed, natural-style RV pitch in a five-star European resort can be developed for roughly $15,000. In stark contrast, Bridgman and Searl noted that American RV sites routinely cost between $60,000 and $80,000 to develop. This massive discrepancy is largely due to the American reliance on heavy infrastructure, such as poured concrete pads and asphalt roads, whereas European sites often utilize leveled earth, crushed gravel, and natural landscaping to separate spaces.This cost analysis sparked a debate on whether American developers are over-engineering their parks by blindly copying pandemic-era luxury blueprints. Bosley shared an anecdote about advising a Jellystone Park developer to switch from concrete to crushed gravel, significantly reducing costs without detracting from the guest experience. The panel theorized that by adopting a more European approach to individual site construction, American campground owners could save immense amounts of capital, which could then be redirected into building better communal amenities like pools and entertainment venues.The panel agreed that diversifying site offerings is crucial for modern campgrounds looking to capture a broader audience. Offering a mix of high-end glamping units, premium concrete pull-throughs, and more natural, affordable gravel sites allows parks to cater to various income levels and travel styles. This diversification not only protects the business from economic shifts but also aligns with the desires of younger generations and solo travelers who prioritize experiences and natural surroundings over massive, sterile concrete infrastructure.Finally, the discussion turned toward the impending impact of electric vehicles (EVs) on the outdoor hospitality space. Bridgman issued a strong warning to campground owners regarding the arrival of fully electric, 80,000-pound Class A motorcoaches that will draw unprecedented amounts of power. He stressed that many legacy "mom-and-pop" parks currently operate on outdated, daisy-chained electrical grids that will physically not be able to support the 100-amp draws of these future vehicles. The panel concluded that while this technological shift may be intimidating and costly, embracing EV infrastructure will be an unavoidable necessity to attract the next generation of campers.