Want a real playbook for running a sharper, more profitable recycling operation? We sit down with industry leader and past ARA president Marty Hollingshead to unpack the exact moves that cut returns, speed delivery, and keep body shops coming back. Marty traces his journey from parts puller to owner, then breaks down how consolidation, technology, and shifting buyer behavior reshaped the business—and why the winners pair modern tools with seasoned judgment.We get tactical fast. Marty explains why sales are a byproduct of three upstream drivers: buying the right vehicles, doing thorough and accurate inventory, and running a repeatable process that gets parts shelf‑ready. He lays out how full dismantle, clean presentation, and clear, plain‑English descriptions reduce friction in e‑commerce while competitive pricing and high‑quality images turn “Do you have?” calls into “I see you have” orders. We dig into the number one cause of returns—sloppy selling—and how a culture of proactive disclosure builds trust and slashes costly do‑overs.Fulfillment takes center stage. Using Amazon as the benchmark, Marty shows how operational discipline—location audits, pre‑verified condition, and on‑time delivery—wins the day with collision shops that value reliability as much as price. He shares leadership lessons from hockey about coaching, standards, and choosing respect over popularity, then highlights ARA’s peer‑to‑peer mentoring as a force multiplier for owners who want to level up. The message is clear: evolve, participate, and think two shots ahead. Use technology as a tool, train your people well, and make quality the default, not the exception.Subscribe, share with a fellow recycler, and leave a review to help others find the show. Have questions or want us to cover a specific challenge next time? Send them our way and join the conversation. Amanda and Marty both show their appreciation for DJ Harrington as he announces this will be his last Podcast, he does however promise to jump in from time to time to see how things are going